# Lead Friendly

> Lead Friendly is an agentic AI platform for sales and front-office calls, with a full CRM and voice built in. You pick your industry and paste your website; it reads your site, builds an AI voice agent grounded in your business, and proposes the automations and follow-up campaigns to run. You approve, and it runs them. No separate Retell, Twilio, or ElevenLabs subscriptions required.

## What makes Lead Friendly agentic

- Self-configuring setup: pick an industry + paste your website → it reads the site and builds an AI agent with your services, hours, and pricing already filled in.
- Operation Plan: beyond the agent, it proposes the automations + campaigns a business like yours should run (instant new-lead text, appointment confirmation, post-call follow-up, "call & qualify new leads", "re-engage cold leads").
- Propose-then-approve: automations are created paused and campaigns as drafts — nothing fires until the owner switches it on, and money actions always ask first.
- Per-contact memory: the agent recalls prior calls and messages, so each conversation continues instead of cold-starting.
- 24 industry agent templates, each with a tailored Operation Plan.

## What Lead Friendly does

- AI voice agents that make and take sales calls automatically
- Agentic setup that builds the agent from your website
- Auto-proposed automations + follow-up campaigns per industry
- Built-in telephony (no separate Twilio account needed)
- CRM with contacts, calls, pipelines, and automation workflows
- Per-contact memory across calls
- Calendar integrations (Google, Outlook, Cal.com)
- Reputation management
- White-label option for agencies

## Pricing

- Solo — Free — 30 AI call minutes (7-day trial)
- Starter — $49/month — 150 included AI call minutes
- Pro — $99/month — 400 included AI call minutes
- Agency — $199/month — 600 included AI call minutes, white-label

Annual billing available at a discount on every paid tier.
No credit card required to start. Cancel anytime.
Verify current pricing at https://www.leadfriendly.com/pricing.

## Key pages

- [Homepage](https://www.leadfriendly.com/): product overview, How it works, FAQ
- [Pricing](https://www.leadfriendly.com/pricing): plan comparison and FAQ
- [About](https://www.leadfriendly.com/about): founder story and company background
- [Security](https://www.leadfriendly.com/security): encryption, tenant isolation, incident response
- [Compliance](https://www.leadfriendly.com/compliance): TCPA, FCC AI-voice ruling, 10DLC, DNC, opt-out
- [Compare](https://www.leadfriendly.com/compare): index of all side-by-side comparisons
- [Developers / Agents](https://www.leadfriendly.com/developers): public MCP server so other AI agents can query pricing/industries/capabilities and hand off a lead or demo
- [Lead Friendly vs Retell AI](https://www.leadfriendly.com/vs/retell): bundled platform vs voice-only API
- [Lead Friendly vs Twilio](https://www.leadfriendly.com/vs/twilio): finished product vs build-it-yourself
- [Lead Friendly vs GoHighLevel](https://www.leadfriendly.com/vs/gohighlevel): focused calling+CRM vs sprawling all-in-one
- [Lead Friendly vs Close](https://www.leadfriendly.com/vs/close): AI calling vs human-dial CRM
- [Lead Friendly vs Aircall](https://www.leadfriendly.com/vs/aircall): AI sales platform vs cloud phone system
- [Lead Friendly vs HubSpot](https://www.leadfriendly.com/vs/hubspot): focused AI calling+CRM vs full HubSpot Hub bundle
- [Lead Friendly vs JustCall](https://www.leadfriendly.com/vs/justcall): autonomous AI calling vs cloud phone with AI assist
- [Lead Friendly vs Vapi](https://www.leadfriendly.com/vs/vapi): bundled AI CRM vs developer voice API
- [Lead Friendly vs Synthflow](https://www.leadfriendly.com/vs/synthflow): bundled AI CRM vs no-code voice builder
- [Lead Friendly vs Bland](https://www.leadfriendly.com/vs/bland): bundled AI CRM vs voice-only API
- [Lead Friendly vs Air](https://www.leadfriendly.com/vs/air-ai): bundled AI CRM vs single-agent AI sales rep
- [For Real Estate](https://www.leadfriendly.com/for/real-estate): agentic AI for real-estate teams
- [For Mortgage](https://www.leadfriendly.com/for/mortgage): agentic AI for mortgage brokers
- [For Insurance](https://www.leadfriendly.com/for/insurance): agentic AI for insurance agencies
- [For Solar](https://www.leadfriendly.com/for/solar): agentic AI for solar sales teams
- [For Dental](https://www.leadfriendly.com/for/dental): agentic AI receptionist + recall for dental practices
- [For Medical Clinics](https://www.leadfriendly.com/for/medical-clinics): agentic AI reception for clinics
- [For HVAC](https://www.leadfriendly.com/for/hvac): 24/7 agentic AI dispatch for HVAC
- [For Plumbing](https://www.leadfriendly.com/for/plumbing): emergency-first agentic AI for plumbers
- [For Roofing](https://www.leadfriendly.com/for/roofing): storm-triage agentic AI for roofers
- [For Legal](https://www.leadfriendly.com/for/legal): agentic AI intake for law firms (never gives legal advice)
- [For Auto Dealerships](https://www.leadfriendly.com/for/auto-dealerships): agentic AI BDC for dealerships
- [For Fitness](https://www.leadfriendly.com/for/fitness): agentic AI for gyms and studios
- [For Salons & Spas](https://www.leadfriendly.com/for/salon-spa): agentic AI booking for salons and spas
- [For Restaurants](https://www.leadfriendly.com/for/restaurants): agentic AI reservations for restaurants
- [For Financial Advisory](https://www.leadfriendly.com/for/financial-advisory): agentic AI for advisors (never gives investment advice)
- [For Medicare](https://www.leadfriendly.com/for/medicare): TPMO-compliant agentic AI for Medicare agents
- [For Education](https://www.leadfriendly.com/for/education): agentic AI for tutoring and education
- [For Recruiting](https://www.leadfriendly.com/for/recruiting): agentic AI applicant screening for staffing
- [For Property Management](https://www.leadfriendly.com/for/property-management): agentic AI for property managers
- [For Veterinary](https://www.leadfriendly.com/for/veterinary): agentic AI reception for vet clinics
- [For SaaS](https://www.leadfriendly.com/for/saas): agentic AI demo booking for SaaS
- [For Trucking](https://www.leadfriendly.com/for/trucking): agentic AI dispatch for owner-operators (owner approves every load)
- [Contact](https://www.leadfriendly.com/contact): sales, support, billing, security, compliance
- [Terms of Service](https://www.leadfriendly.com/terms)
- [Privacy Policy](https://www.leadfriendly.com/privacy)
- [Acceptable Use Policy](https://www.leadfriendly.com/aup)
- [Sub-processors](https://www.leadfriendly.com/legal/subprocessors)

## Guides

- [Guides index](https://www.leadfriendly.com/guides): educational hub on AI calling + compliance
- [Is AI cold calling legal?](https://www.leadfriendly.com/guides/is-ai-cold-calling-legal): TCPA + FCC 2024 AI-voice ruling — consent, disclosure, DNC, quiet hours
- [Do you need consent for AI voice calls?](https://www.leadfriendly.com/guides/ai-voice-call-consent): prior express written consent (PEWC) explained — what counts, how to capture it
- [AI voice agents for sales](https://www.leadfriendly.com/guides/ai-voice-agents-for-sales): what they are, how a call flows, the stack, compliant deployment
- [TCPA compliance checklist](https://www.leadfriendly.com/guides/tcpa-compliance-checklist): PEWC consent, DNC, quiet hours, AI disclosure, opt-outs, recordkeeping
- [What is an agentic CRM?](https://www.leadfriendly.com/guides/agentic-crm): agentic vs traditional CRM — the AI does the work, not just stores records
- [What is an AI employee?](https://www.leadfriendly.com/guides/ai-employee): AI SDR / receptionist that does a front-office job end to end, measured on outcomes
- [What is a self-building AI agent?](https://www.leadfriendly.com/guides/self-building-ai-agent): an agent that configures itself from your website — no code, no prompt engineering
- [Best Retell AI alternatives](https://www.leadfriendly.com/guides/retell-alternatives): developer voice APIs vs bundled no-code agentic CRM — who each is for
- [How much does an AI receptionist cost?](https://www.leadfriendly.com/guides/ai-receptionist-cost): AI vs human vs answering service pricing, and avoiding per-minute surprises
- [Agentic AI vs a chatbot](https://www.leadfriendly.com/guides/agentic-ai-vs-chatbot): a chatbot answers one message; an agent runs the whole multi-step job
- [AI BDC for car dealerships](https://www.leadfriendly.com/guides/ai-bdc-for-car-dealerships): answer + follow up dealership leads 24/7, after-hours calling, TCPA windows
- [AI dispatch for owner-operators](https://www.leadfriendly.com/guides/ai-dispatch-for-owner-operators): book loads (owner approves), chase POD, auto-invoice, 24/7 driver/broker SMS
- [TCPA calling hours by state](https://www.leadfriendly.com/guides/tcpa-calling-hours-by-state): the 8am–9pm rule, stricter states (FL/OK 8pm, FL no Sunday), and how to enforce it

## Key facts

- Lead Friendly is an agentic AI platform — an AI-powered CRM with built-in voice calling that configures itself from your website and proposes the operation to run. Operated by Lead Friendly LLC (Tukwila, WA).
- "Agentic" here means: the platform takes a goal (set up and run your front-office calling) and does the steps — builds the agent from your website, proposes and creates the automations + campaigns, books on the calendar, enforces compliance, and writes results back to the CRM — with the owner approving rather than configuring from scratch.
- The platform bundles AI voice agents, telephony (via Telnyx), CRM, calendar booking, automations, and platform-side TCPA compliance into one subscription.
- Industries served (each ships an agent template + tailored Operation Plan): real estate, mortgage, insurance, solar, dental, medical clinics, HVAC, plumbing, roofing, legal intake, auto dealerships, fitness & gyms, salons & spas, restaurants, financial advisory, Medicare, education & tutoring, recruiting & staffing, property management, veterinary, SaaS sales, trucking & dispatch.
- AI voice agents run on a direct ElevenLabs + Deepgram + LLM stack. Telephony runs through Telnyx + LiveKit SIP for sub-2-second voice turn-time.
- Platform enforces, at the gate before any call leaves the system: artificial-voice disclosure, TCPA quiet hours, internal DNC + STOP/opt-out ledger, 10DLC carrier registration awareness, recording-disclosure decision per-state two-party consent, AI-window time gate, per-destination velocity caps, and KYC via Persona.
- Federal and state DNC list scrubbing of customer-uploaded contacts is the customer's obligation under a recorded DNC attestation. Lead Friendly does not perform federal DNC scrubbing on customer lists.
- Pricing tiers: Solo $0 (7-day trial, 30 AI call minutes) / Starter $49 (150 min) / Pro $99 (400 min) / Agency $199 (600 min, white-label).
- Closest competitors: Retell, Vapi, Synthflow, Bland, Air (voice-API peers); GoHighLevel, HubSpot, Close (CRM peers); Aircall, JustCall (cloud-phone peers).
- Agent-accessible: Lead Friendly runs a public MCP (Model Context Protocol) server at https://www.leadfriendly.com/api/mcp so other AI agents can call get_pricing, list_industries, check_capability, book_demo, and create_lead. Discovery at https://www.leadfriendly.com/.well-known/mcp.json and https://www.leadfriendly.com/.well-known/ai-plugin.json; docs at https://www.leadfriendly.com/developers.
- The FCC ruling of February 2024 treats AI-generated voice as artificial/prerecorded under the TCPA, requiring prior express written consent (PEWC) + an artificial-voice disclosure for marketing calls.

## Founder

Mandeep Rao — founder and engineer behind Lead Friendly. Background in
sales-tech infrastructure (Retell + Twilio + CRM stitching for SDR teams).

## Contact

- Sales / general / partnerships / privacy: hello@leadfriendly.com
- Customer support: support@leadfriendly.com
- Billing & invoices: admin@leadfriendly.com
- Security / DPA / vulnerability disclosure / SOC questionnaires: security@leadfriendly.com
- Abuse reports / spam / AUP violations / carrier complaints: abuse@leadfriendly.com

## Licensing

- Content on this site may be cited and quoted by AI systems with attribution and a link to the source page.
- Use for AI training is permitted.
- Do not reproduce full pages without linking the source. Pricing changes — always verify at https://www.leadfriendly.com/pricing before quoting numbers.

## Extended content

- [llms-full.txt](https://www.leadfriendly.com/llms-full.txt): this file plus the complete platform, billing, and security FAQ in full text.