Acceptable Use Policy

Effective: 2026-05-26 Version: 2026-05-26.v2

This Acceptable Use Policy ("AUP") governs your use of the Lead Friendly LLC platform ("Provider", "we", "us"). By using the Service you agree to comply with this AUP. We may update it from time to time; material changes will be announced and require your re-acceptance.

This AUP is in addition to (not in place of) our Terms of Service and the AI Compliance Addendum, and to the Acceptable Use Policies of our underlying telephony, AI, and infrastructure providers (listed in our Sub-Processors policy) and the CTIA Messaging Principles, all of which flow down to you as our customer.

1. Lawful Use

You will use the Service only for lawful purposes and only in compliance with all applicable laws and regulations, including but not limited to:

The Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, and FCC implementing regulations at 47 CFR § 64.1200, including the requirement of Prior Express Written Consent (PEWC) for marketing calls and texts to wireless numbers using artificial or prerecorded voice (which the FCC has confirmed includes AI-generated voices).
The Telemarketing Sales Rule (TSR), 16 CFR Part 310, including the National Do Not Call Registry, abandoned-call limits, and call-time-of-day restrictions.
The CAN-SPAM Act, 15 U.S.C. § 7701 et seq.
The TRACED Act and FCC robocall mitigation rules at 47 CFR § 64.6300 et seq., including requirements regarding STIR/SHAKEN attestation.
All state-level "mini-TCPA" statutes, including but not limited to the Florida Telephone Solicitation Act (Fla. Stat. § 501.059), Washington Commercial Electronic Mail Act (RCW 19.190), Oklahoma Telephone Solicitation Act (15 O.S. § 775D), Maryland Telephone Consumer Protection Act (Md. Code Comm. Law § 14-3201), New York General Business Law § 399-z, and the Texas Business and Commerce Code § 302.
All state two-party consent recording statutes.
All applicable consumer protection, privacy, and data protection laws.
Kari's Law, RAY BAUM's Act, and FCC § 9.10 dispatchable-location requirements for E911.

Where state law imposes stricter requirements than federal TCPA or related statutes, state law governs. You are solely responsible for compliance with the laws of every jurisdiction in which any contact you call, message, or otherwise communicate with is located.

2. Prohibited Uses

You will not use the Service to:

(a) Place calls or send messages without legally sufficient consent for the type of communication and the recipient.
(b) Place calls or send messages to numbers on the National Do Not Call Registry, your internal Do Not Call list, or any state DNC list, except as expressly permitted by law (e.g., established business relationship within the applicable lookback window).
(c) Place calls or send messages outside the federal 8 AM – 9 PM contact-local-time window (47 CFR § 64.1200(c)(1)) or any narrower state-mandated window.
(d) Spoof or misrepresent caller ID in violation of the Truth in Caller ID Act, 47 U.S.C. § 227(e).
(e) Use the Service to engage in fraud, deception, phishing, vishing, smishing, scam-impersonation, account-takeover, or any activity intended to obtain anything of value through false pretenses.
(f) Originate calls or messages on behalf of any person, brand, or campaign that is not the registered brand on the originating phone number's A2P 10DLC campaign, where applicable.
(g) Engage in "snowshoeing" — distributing similar traffic across many numbers or short-codes to evade per-number spam thresholds.
(h) Use the Service for sexual, hate, alcohol, firearms, tobacco (SHAFT) content in messaging without explicit prior written approval and proper carrier campaign registration.
(i) Use the Service in connection with any of the following without our prior express written authorization: high-risk financial services (payday loans, debt collection except by licensed collectors, debt settlement, credit repair), illegal drugs (including cannabis except in jurisdictions where lawful and with proper carrier approval), gambling without lawful authorization, multi-level-marketing recruitment, lead-generation for unrelated third parties, or get-rich-quick / work-from-home schemes.
(j) Place calls using artificial or prerecorded voice (including AI voice agents) without complying with the AI Compliance Addendum, including its disclosure-on-first-turn and revocation-by-any-reasonable-means requirements.
(k) Bypass, suppress, or attempt to disable the platform's call disclosures, recording disclosures, opt-out keyword handling, velocity caps, time-window enforcement, KYC requirements, or quarantine controls.
(l) Attempt to access, scan, probe, or otherwise interfere with the Service except as expressly authorized.
(m) Resell, sublicense, or grant access to the Service to any third party except as expressly permitted in your subscription tier.

DNC scrubbing. The Service may provide optional integrated DNC and suppression-scrubbing tooling against the National Do Not Call Registry, configured state DNC lists, the Reassigned Numbers Database, your internal Do Not Call list, and supported litigator-suppression lists. Where such tooling is available you may elect to use it; where it is not, or where you do not enable it, you remain solely responsible for performing all required DNC and suppression scrubbing before placing any call or sending any message, and for honoring do-not-contact requests. The Service honors the do-not-call status you record on a contact, and recording that status — and keeping it accurate — is your responsibility.

3. Carrier and Provider Flow-Down

You acknowledge that:

The Service relies on regulated underlying providers of telephony, AI inference, identity verification, and other infrastructure. The current list is published in our Sub-Processors policy.
The Acceptable Use Policies of those underlying providers, and the CTIA Messaging Principles and Best Practices, apply to all of your traffic on the Service and are incorporated by reference into this AUP.
Any violation of an underlying provider's AUP by your traffic is a violation of this AUP.
An underlying provider may suspend, throttle, block, or refuse to terminate your traffic at any time, and we may suspend, throttle, or terminate your account at any time as a result.

4. KYC, Brand Registration, and E911

You will complete the identity verification ("KYC") and (where applicable) business verification appropriate to your subscription tier before purchasing a phone number, sending SMS, or placing AI outbound calls.
You will register your brand and campaign(s) with The Campaign Registry through Lead Friendly LLC before sending any A2P 10DLC messaging traffic.
You will provide and keep current a dispatchable E911 location for every interconnected VoIP number you provision through the Service.
You will provide accurate, complete, and truthful information in connection with all of the above. False or misleading information is a material breach.

5. Recording and Disclosure

All calls placed via the Service may be recorded for quality, training, dispute, and compliance purposes.
You are responsible for any additional recording disclosures required by the laws of the jurisdictions in which you and your contacts are located.
AI calls placed through the Service include a non-removable AI-disclosure preamble. You may not instruct the AI to deny it is AI, paraphrase the disclosure, or skip it.

6. Suspension and Termination

We may suspend, throttle, quarantine, or terminate your account or any phone number on it, in our sole discretion and without prior notice, if:

We receive a complaint, traceback notice, or carrier flag concerning your traffic.
Your traffic patterns are inconsistent with this AUP, the AI Compliance Addendum, or the underlying provider AUPs (including without limitation: short-duration outbound calls, low connection ratios, high complaint rates, repeated calls to the same destination, off-hours calls, traffic to DNC-listed numbers, or content that violates SHAFT or other carrier rules).
We receive a regulatory inquiry, subpoena, or legal demand concerning your traffic.
You fail to maintain current and accurate KYC, brand, or E911 information.
You materially breach this AUP, the Terms of Service, the AI Compliance Addendum, or any other applicable agreement.

When we quarantine an account or number, you will receive notice and a 48-hour window to respond with a written remediation plan. Failure to respond, or a response that we determine in our sole discretion is inadequate, will result in termination.

7. Indemnification

You will defend, indemnify, and hold Lead Friendly LLC and its officers, employees, agents, and affiliates harmless from any and all claims, demands, actions, losses, damages, fines, penalties, settlements, costs, and reasonable attorneys' fees arising out of or related to: (a) your use of the Service in violation of this AUP, the AI Compliance Addendum, or any applicable law; (b) any TCPA, TSR, FCC, FTC, state attorney general, class-action, or private-right-of-action claim concerning your traffic; (c) your failure to obtain or maintain valid Prior Express Written Consent for any contact you call or message; or (d) your failure to scrub against the National DNC, applicable state DNC, your internal DNC, the Reassigned Numbers Database (where required), or any litigator suppression list.

This indemnification obligation is not subject to any liability cap in the Terms of Service.

8. Cooperation with Law Enforcement and Carriers

You will cooperate promptly and in good faith with any law enforcement, regulatory, or carrier inquiry concerning your traffic. You will respond to FCC traceback requests within 24 hours and provide all records reasonably requested, including consent records, scrub records, and call detail records.

9. Audit Rights

We may, on 24 hours' notice, audit your consent-capture website, opt-in records, and other compliance records. We may, at any time and without notice, inspect call detail records, message detail records, and analytics data on the Service.

10. Reporting Violations

To report a suspected violation of this AUP, email privacy@leadfriendly.com.

By accepting this AUP you confirm that you have read it, understand it, and agree to be bound by it.