Lead Friendly
Simple, transparent pricing

AI-powered sales calling,
built into your CRM

No Retell. No Twilio. No separate voice AI subscriptions. Everything you need to close more deals is included.

14-day free trial · No credit card required · Cancel anytime

Starter

$97/month

Perfect for solo agents and small teams getting started with AI calling.

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  • 1,000 contacts
  • 100 AI call minutes / month
  • 1 AI voice agent
  • 1 user seat
  • Call recordings & transcripts
  • Basic CRM (contacts, calls)
  • Email support
Most Popular

Growth

$297/month

For growing teams that need unlimited contacts and full automation.

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  • Unlimited contacts
  • 500 AI call minutes / month
  • 5 AI voice agents
  • 5 user seats
  • Full CRM + Pipelines
  • Campaigns & automation workflows
  • Calendar integrations (Google, Outlook, Cal.com)
  • Reputation management
  • Priority email & chat support

Agency

$497/month

White-label platform for agencies managing multiple client accounts.

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  • Unlimited contacts
  • 2,000 AI call minutes / month
  • Unlimited AI voice agents
  • Unlimited user seats
  • White-label branding & custom domain
  • Sub-account management
  • Everything in Growth
  • Dedicated onboarding call
  • Priority phone & Slack support
  • SLA guarantee

Common questions

What counts as an AI call minute?

One minute of an active AI voice call with a contact. Unanswered calls and voicemails don't count.

Do I need to sign up for Telnyx or ElevenLabs separately?

No — voice calling, phone numbers, and AI voices are built in. One subscription covers everything.

Can I bring my own phone number?

Yes. You can port your existing number to Lead Friendly or add numbers purchased through your Telnyx account.

What happens if I go over my AI minute limit?

Calls continue — overage is billed at $0.05/min. We'll notify you when you reach 90% of your plan limit.

Questions about which plan is right for you?

Talk to us → hello@leadfriendly.com