Lead Friendly
CRM + AI voice, bundled

CRM + AI voice, one subscription — Pay for what fits.

A full CRM (contacts, pipeline, calendar, automation) plus AI voice agents and platform-level TCPA + FCC compliance, bundled into one plan. Choose monthly or annual.

7-day free trial · No credit card required · Cancel anytime

Lead Friendly is an agentic AI platform — an AI-powered CRM with AI voice agents built in. Every plan bundles the full CRM, AI voice agents, telephony, calendar booking, recordings with transcripts, and TCPA + FCC AI-voice compliance — no separate Twilio, Retell, or scheduler account needed. Plans differ only on AI voice minutes, seats, and agency features.

Solo

7-day free trial · 30 free minutes

Free

7-day trial · 30 minutes

  • Full CRM — contacts, pipeline, calendar
  • AI voice agents (inbound + consented outbound)
  • TCPA + FCC AI-voice compliance, audit log
  • Recordings + transcripts + AI summaries
  • 1 user · 3 active automations
  • Google Calendar integration

Includes 30 voice min + 30 SMS /mo

Starter

For solo founders and one-person businesses

Monthly
$49
/mo
Save 20%
Annual
$39
/mo
  • Full CRM — contacts, pipeline, calendar
  • 1 AI voice agent (inbound + consented outbound)
  • TCPA + FCC compliance, audit log
  • Recordings + transcripts + AI summaries
  • 1 seat · 3 active automations
  • Google Calendar integration

Includes 150 voice min + 250 SMS /mo

Extra usage billed from your prepaid wallet · usage details

Most Popular

Pro

For small sales teams who need real volume

Monthly
$99
/mo
Save 20%
Annual
$79
/mo
  • Everything in Starter, plus:
  • Up to 5 AI agents · 5 seats · higher concurrency
  • HubSpot + Salesforce · Google + Outlook calendar
  • API + webhooks · unlimited automations
  • Web lead capture + auto-dial
  • Advanced call scoring · priority support
  • Resell add-on: serve up to 3 clients under your brand — you set their price and keep the margin

Includes 400 voice min + 750 SMS /mo

Extra usage billed from your prepaid wallet · usage details

Agency

For agencies and resellers

Monthly
$199
/mo
Save 20%
Annual
$159
/mo
  • Everything in Pro, plus:
  • Unlimited seats · unlimited sub-accounts
  • White-label: your own brand, domain & client pricing — resell at any markup you choose
  • Reseller tools · Stripe Connect to bill clients
  • Pooled minutes across all sub-accounts
  • Priority support

Includes 600 voice min + 1,250 SMS, pooled

Partner usage rates — mark up to your clients

$

One subscription, one bill, one stack to learn

Most teams running a sales motion end up paying for a CRM, a calendar tool, a voice AI subscription, and a telephony account separately — four bills, four logins, four places a contact record can drift. Lead Friendly bundles them: a full CRM (contacts, pipeline, calendar, recordings, transcripts, AI summaries) plus AI voice agents plus telephony plus platform-level TCPA + FCC compliance, on one plan. Predictable monthly bills. No surprise charges. No four-vendor scavenger hunt.

Founding 100

Agency + white-label at $99/month — locked for life

First 100 customers only. $1,188/year, white-label included, saves $2,388/year vs buying Agency + white-label separately — and the price never increases while you stay subscribed.

Claim a founding spot →
Enterprise

For any business running real call volume

Dealerships, hotels, dispatch, clinics, real estate — or whatever you run. Estimate by volume, request checkout, or talk to us for something custom.

Your industry
Expected call minutes / month
Drag to your volume4,000

Under ~2,000 min/mo? The Agency plan ($199 + $0.12/min) covers you. Higher volume or a custom vertical build (dealership, hotel, dispatch)? Talk to us below.

$595/mo estimated
$199 platform + 3,400 billable min (600 included)

Estimate based on your volume. Final terms confirmed before any charge.

Custom builds (dealership, hotel, dispatch) include a one-time setup fee — scoped to your project on the call. Need a website built too? Ask us — it's quoted per project.

Plan add-ons
+ Resell up to 3 clientsPro add-on

Manage 3 client sub-accounts (branded), resell access without stepping up to Agency. $49/mo.

+ White-label & reseller suiteAgency add-on

Custom domain, branded portal, remove branding, resell to unlimited clients. $99/mo.

Done-for-you services
+ Website design & buildDone for you

We design and build your marketing site and wire it straight into your CRM — forms, chat, and call tracking arrive as leads, not as email you have to re-type. Scoped and priced per project.

Usage add-ons
Phone numbersAll paid plans

From $3/mo. Pick area code, instant provisioning.

Custom domainsAgency only

From $18/yr. Auto-connects your branded subdomain.

How included usage works

Every plan includes a monthly allotment of AI voice minutes and SMS. If you go over, additional usage is billed from a prepaid wallet at your plan's standard rate — no surprise invoices, and the rest of the CRM keeps working either way. The wallet auto-tops-up from your card on file when the balance gets low (default trigger $10, default top-up $50). Enabling auto-reload authorizes recurring off-session charges to your saved card; you can change the thresholds or disable auto-reload anytime in settings, which stops all future automatic charges.

Common questions

Do unused minutes roll over?

No — your minute bundle resets at the start of each billing period. This keeps pricing predictable for both of us.

What happens if I exceed my bundle?

Additional usage is billed from your prepaid wallet at your plan's standard overage rate ($0.15/min on Starter and Pro, $0.12/min on Agency; full usage details linked below). The wallet auto-tops-up from your card when the balance gets low — default $10 trigger, $50 reload. You can adjust both in settings, or disable auto-reload entirely.

What if my wallet runs out?

If your wallet hits $0 and auto-reload fails (or is disabled), additional AI voice minutes are paused until you top up manually or auto-reload succeeds. The rest of the CRM — contacts, pipeline, calendar, inbound call handling, automations — keeps working. We never charge you more than what's in your wallet.

Can I cancel anytime?

Yes. Monthly subscriptions cancel at the end of the current period. Annual subscriptions are non-refundable after 30 days but won't auto-renew if cancelled.

Do you offer a free trial?

Yes. Every new account gets 30 free minutes to test all features before paying. No credit card required.

Do all plans get all features?

Yes — full CRM, AI agents, pipeline, recordings, transcription, calendar integrations, and more are included on every paid plan. Tiers differ on minute volume, overage rate, and white-label availability.

What's included with the CRM?

Contacts, custom fields, deal pipelines (Kanban / Table / Timeline views), AI deal drawer with summaries, calendar integrations (Google, Outlook, Cal.com), browser softphone, call recording and transcription (calls are recorded where recording is lawfully permitted), per-call AI summaries, eval system per agent, and platform-level TCPA + FCC AI-voice compliance — including a tamper-evident audit log of every consent check, DNC scrub, opt-out, AI-disclosure event, and guard block across voice, SMS, and email.

What's in the Custom tier?

Custom tier is for teams with requirements that don't fit the self-serve plans — HIPAA / SOC 2, mobile app white-label, custom integrations, or specific contractual terms. Pricing is negotiated based on the actual scope.

Can you build our website too?

Yes. We design and build the site, then wire it into your Lead Friendly account so form submissions, website chat, and tracked calls land as leads with full history — no copy-pasting between a web host and a CRM. Scope varies a lot by business, so websites are quoted per project rather than list-priced: tell us what you need and we'll come back with a fixed scope and price.

Questions about which plan is right for you?

Talk to us → hello@leadfriendly.com

Try the whole platform free — 7 days · 30 AI minutes · no card

Start free trial →