CRM + AI voice, one subscription — Pay for what fits.

No — your minute bundle resets at the start of each billing period. This keeps pricing predictable for both of us.

Additional usage is billed from your prepaid wallet at your plan's standard overage rate ($0.15/min on Starter and Pro, $0.12/min on Agency, Lead Friendly for Dealers and Managed; full usage details linked below). The wallet auto-tops-up from your card when the balance gets low — default $10 trigger, $50 reload. You can adjust both in settings, or disable auto-reload entirely.

Inbound calls are still answered. If your wallet hits $0 and auto-reload fails (or is off) after your plan's minutes are used up, your AI agent still picks up calls to your number and holds the whole conversation: it can book the appointment, transfer the caller to a person or take a message, as on any other call. Nothing about the wallet cuts the call short; the usual maximum call length applies (10 minutes by default). Links and documents the agent texts during a call come from your plan's included texts and can't be sent at $0 once those are used up; the booking confirmation text still goes out and is billed like other usage. Those inbound minutes are billed after the call at your plan's overage rate, and incoming texts still arrive and are billed the same way. The wallet is debited down to $0, never below: what it can't cover is carried as an unpaid balance, and your next top-up or auto-reload pays that off first. Outbound calls, texts you send by hand and emails (sent by hand, by automations or by email campaigns) beyond your plan wait until you top up, and so do the texts your account starts on its own: campaign texts, follow-up texts after a call or voicemail, AI follow-up nudges and automation texts that open a conversation. A campaign picks up where it stopped within an hour of the top-up; an automation text waits up to 3 days. Texts a customer is waiting for keep going and are billed the same way, added to the unpaid balance: booking confirmations, appointment reminders, the text back to a missed call or an incoming text, the AI's first reply to a new lead and the confirmation to a web lead. If the wallet can't cover a phone number's monthly renewal, that number keeps working for 7 days while we retry the charge daily. After that it is suspended, comes back at the next daily retry once your wallet covers the renewal, and is released if still unpaid 30 days later. Contacts, pipeline and calendar keep working.

Minutes: each call is rounded up to the next whole minute, so a call of 2 minutes 10 seconds counts as 3. Inbound calls and outbound calls to US and Canadian numbers draw from the same included minutes and, after those, the same overage rate. Outbound calls and texts to numbers in Australia, the UK, New Zealand or Ireland are billed from the wallet at that country's rate and don't use the included minutes and texts. A call that is never answered counts nothing. An outbound call that reaches voicemail counts for its length like any other. When the AI transfers a caller and the person picks up, AI minutes stop at the hand-off; if nobody picks up, the AI stays on the line and that time counts. Texts: counted in segments. A text of up to 160 plain characters is one segment, a longer one is split into 153-character segments, and a text with an emoji or other special character fits 70 characters (67 per segment when split). Texts you send use your plan's included texts, then the per-segment overage rate. Texts you receive are 0.5¢ per segment from the wallet, rounded up to a whole cent per message, on every plan. Business texting registration with the carriers (10DLC) is charged to the wallet when you submit it: the brand registration fee, and a $15 review fee for each campaign submission.

No. The plan prices we publish are before tax. At checkout, sales tax is calculated from the billing address you enter and added to everything on that invoice — on a plan with a one-time setup fee, both lines are taxed — so the amount charged today can be more than the figure on the page. The rate depends on where you are, not on which plan you pick. Prepaid wallet top-ups are charged at the amount you enter.

Yes. Monthly subscriptions cancel at the end of the current period. Annual subscriptions run to the end of the paid year and won't auto-renew once cancelled. All sales are final: payments are not refunded.

Yes. Every new account gets a free trial of 7 days or 30 AI voice minutes, whichever comes first, to test every feature before paying. No credit card required.

The core product, yes: every paid plan includes the full CRM, AI voice agents, pipeline, recordings, transcription, AI summaries, calendar booking and TCPA + FCC compliance. The plans differ on included minutes and texts, the overage rate, how many AI agents, seats and active automations you get, integrations (HubSpot, Salesforce, Outlook calendar, and the API and webhooks start on Pro) and agency tools (sub-accounts, reseller billing and white-label on Agency). Two plans sit outside that four-way comparison: Lead Friendly for Dealers at $349/month has everything Agency has plus every dealership module (Deal desk, Inventory manager, Website insights — dealer metrics, Equity mining, Data providers (KBB · credit · DMS), Lead webhook to your DMS, Multi-rooftop rollup), and Managed at $799/month is the same platform with us setting it up and running it for you.

No plan includes a phone number. A US number is $3 a month each, taken from your prepaid wallet when you buy it and every 30 days after. Numbers can also be bought in Australia, the UK, New Zealand and Ireland, priced per country and number type. The free trial lends you a temporary number so your agent can answer straight away. On a paid plan you buy a permanent number of your own, which needs identity verification and enough wallet balance for the first month. AI call minutes and the texts you send come out of your plan's included allowance; incoming texts are 1¢ each from the wallet (see "What it costs at real volume" above).

A seat is a person who logs in to your account: every team member counts, and so does every invite that has not been accepted yet. Starter has 1 seat, Pro 5, Agency unlimited, and Lead Friendly for Dealers and Managed unlimited too. People who only need to hear about leads and bookings do not need one. The booking alert email goes to up to 5 addresses, the post-call summary email to up to 5 addresses, the new-web-lead text alert to a phone number, and the AI agent transfers calls to any phone number you give it. A technician or salesperson needs a seat only to open the app and work leads, the inbox or the calendar themselves.

Contacts, custom fields, deal pipelines (Kanban / Table / Timeline views), AI deal drawer with summaries, calendar integrations (Google Calendar; Outlook on Pro), browser softphone, call recording and transcription (calls are recorded where recording is lawfully permitted), per-call AI summaries, eval system per agent, and platform-level TCPA + FCC AI-voice compliance — including a tamper-evident audit log of every consent check, do-not-call check, opt-out, AI-disclosure event, and guard block across voice, SMS, and email.

Enterprise is about volume: more AI voice minutes a month than the plans include, pooled across locations, and above roughly 3,000 minutes a month a per-minute rate below the published overage. A custom build is about work that does not exist in the product yet — a mobile app under your own brand, an integration with a system we do not support, a security questionnaire, or specific contractual terms. Both are scoped and priced per deal, and both start with a call. Neither is where a car dealership starts: Lead Friendly for Dealers is published and self-serve at $349/month and includes multi-rooftop rollup, so a group of stores is not automatically an Enterprise conversation. A single store or office fits one of the four plans.

Three ways to buy, and the question is who does the work and what you sell. The four plans are the software, run by you: Starter at $49/month, Pro at $99/month, Agency at $199/month, with a free trial first (7 days or 30 AI voice minutes, whichever comes first; no credit card). Lead Friendly for Dealers at $349/month, plus a one-time $500 setup fee, is the same software with every dealership module switched on (Deal desk, Inventory manager, Website insights — dealer metrics, Equity mining, Data providers (KBB · credit · DMS), Lead webhook to your DMS, Multi-rooftop rollup) — it only makes sense if you sell cars, and a dealership that only wants the CRM and the AI phone agent is genuinely better off on Pro or Agency. Managed at $799/month is us doing the work: we set up, launch and run the agent and the follow-up, and the same price includes your website, your search and AI-visibility work and 8 short videos a month. A dealership that would rather not run any of it can buy Managed instead.

Yes, two ways. A site is included in the Managed service at $799 a month — one site of up to 8 pages plus the pages generated from your own data, built and hosted on Lead Friendly, and yours while you are a customer. Or buy the build on its own and own it outright, wherever you host it: scope varies a lot by business, so a standalone build is quoted per project rather than list-priced. Either way we wire it into your Lead Friendly account, so form submissions, website chat and tracked calls land as leads with full history — no copy-pasting between a web host and a CRM.