Lead Friendly
CRM + AI voice, bundled

CRM + AI voice, one subscription — Pay for what fits.

A full CRM (contacts, pipeline, calendar, automation) plus AI voice agents and platform-level TCPA + FCC compliance, bundled into one plan. Choose monthly or annual.

7-day free trial · No credit card required · Cancel anytime

Lead Friendly is an agentic AI platform — an AI-powered CRM with AI voice agents built in. Every plan bundles the full CRM, AI voice agents, telephony, calendar booking, recordings with transcripts, and TCPA + FCC AI-voice compliance — no separate Twilio, Retell, or scheduler account needed. Plans differ only on AI voice minutes, seats, and agency features.

Solo

7-day free trial · 30 free minutes

Free

7-day trial · 30 minutes

  • Full CRM — contacts, pipeline, calendar
  • AI voice agents (inbound + consented outbound)
  • TCPA + FCC AI-voice compliance, audit log
  • Recordings + transcripts + AI summaries
  • 1 user · 3 active automations
  • Google Calendar integration

Includes 30 voice min + 30 SMS /mo

Starter

For solo founders and one-person businesses

Monthly
$49
/mo
Save 20%
Annual
$39
/mo
  • Full CRM — contacts, pipeline, calendar
  • 1 AI voice agent (inbound + consented outbound)
  • TCPA + FCC compliance, audit log
  • Recordings + transcripts + AI summaries
  • 1 seat · 3 active automations
  • Google Calendar integration

Includes 150 voice min + 250 SMS /mo

Extra usage billed from your prepaid wallet · usage details

Most Popular

Pro

For small sales teams who need real volume

Monthly
$99
/mo
Save 20%
Annual
$79
/mo
  • Everything in Starter, plus:
  • Up to 5 AI agents · 5 seats · higher concurrency
  • HubSpot + Salesforce · Google + Outlook calendar
  • API + webhooks · unlimited automations
  • Web lead capture + auto-dial
  • Advanced call scoring · priority support
  • Resell add-on: serve up to 3 clients under your brand — you set their price and keep the margin

Includes 400 voice min + 750 SMS /mo

Extra usage billed from your prepaid wallet · usage details

Agency

For agencies and resellers

Monthly
$199
/mo
Save 20%
Annual
$159
/mo
  • Everything in Pro, plus:
  • Unlimited seats · unlimited sub-accounts
  • White-label: your own brand, domain & client pricing — resell at any markup you choose
  • Reseller tools · Stripe Connect to bill clients
  • Pooled minutes across all sub-accounts
  • Priority support

Includes 600 voice min + 1,250 SMS, pooled

Partner usage rates — mark up to your clients

$

One subscription, one bill, one stack to learn

Most teams running a sales motion end up paying for a CRM, a calendar tool, a voice AI subscription, and a telephony account separately — four bills, four logins, four places a contact record can drift. Lead Friendly bundles them: a full CRM (contacts, pipeline, calendar, recordings, transcripts, AI summaries) plus AI voice agents plus telephony plus platform-level TCPA + FCC compliance, on one plan. Predictable monthly bills. No surprise charges. No four-vendor scavenger hunt.

Founding 100

Agency + white-label at $99/month — locked for life

First 100 customers only. $1,188/year, white-label included, saves $2,388/year vs buying Agency + white-label separately — and the price never increases while you stay subscribed.

Claim a founding spot →
Enterprise

For any business running real call volume

Dealerships, hotels, dispatch, clinics, real estate — or whatever you run. Estimate by volume, request checkout, or talk to us for something custom.

Your industry
Expected call minutes / month
Drag to your volume4,000

Under ~2,000 min/mo? The Agency plan ($199 + $0.12/min) covers you. Higher volume or a custom vertical build (dealership, hotel, dispatch)? Talk to us below.

$595/mo estimated
$199 platform + 3,400 billable min (600 included)

Estimate based on your volume. Final terms confirmed before any charge.

Custom builds (dealership, hotel, dispatch) include a one-time setup fee — scoped to your project on the call.

Plan add-ons
+ Resell up to 3 clientsPro add-on

Manage 3 client sub-accounts (branded), resell access without stepping up to Agency. $49/mo.

+ White-label & reseller suiteAgency add-on

Custom domain, branded portal, remove branding, resell to unlimited clients. $99/mo.

Usage add-ons
Phone numbersAll paid plans

From $3/mo. Pick area code, instant provisioning.

Custom domainsAgency only

From $18/yr. Auto-connects your branded subdomain.

How included usage works

Every plan includes a monthly allotment of AI voice minutes and SMS. If you go over, additional usage is billed from a prepaid wallet at your plan's standard rate — no surprise invoices, and the rest of the CRM keeps working either way. The wallet auto-tops-up from your card on file when the balance gets low (default trigger $10, default top-up $50). Enabling auto-reload authorizes recurring off-session charges to your saved card; you can change the thresholds or disable auto-reload anytime in settings, which stops all future automatic charges.

Common questions

Do unused minutes roll over?

No — your minute bundle resets at the start of each billing period. This keeps pricing predictable for both of us.

What happens if I exceed my bundle?

Additional usage is billed from your prepaid wallet at your plan's standard overage rate ($0.15/min on Starter and Pro, $0.12/min on Agency; full usage details linked below). The wallet auto-tops-up from your card when the balance gets low — default $10 trigger, $50 reload. You can adjust both in settings, or disable auto-reload entirely.

What if my wallet runs out?

If your wallet hits $0 and auto-reload fails (or is disabled), additional AI voice minutes are paused until you top up manually or auto-reload succeeds. The rest of the CRM — contacts, pipeline, calendar, inbound call handling, automations — keeps working. We never charge you more than what's in your wallet.

Can I cancel anytime?

Yes. Monthly subscriptions cancel at the end of the current period. Annual subscriptions are non-refundable after 30 days but won't auto-renew if cancelled.

Do you offer a free trial?

Yes. Every new account gets 30 free minutes to test all features before paying. No credit card required.

Do all plans get all features?

Yes — full CRM, AI agents, pipeline, recordings, transcription, calendar integrations, and more are included on every paid plan. Tiers differ on minute volume, overage rate, and white-label availability.

What's included with the CRM?

Contacts, custom fields, deal pipelines (Kanban / Table / Timeline views), AI deal drawer with summaries, calendar integrations (Google, Outlook, Cal.com), browser softphone, call recording and transcription (calls are recorded where recording is lawfully permitted), per-call AI summaries, eval system per agent, and platform-level TCPA + FCC AI-voice compliance — including a tamper-evident audit log of every consent check, DNC scrub, opt-out, AI-disclosure event, and guard block across voice, SMS, and email.

What's in the Custom tier?

Custom tier is for teams with requirements that don't fit the self-serve plans — HIPAA / SOC 2, mobile app white-label, custom integrations, or specific contractual terms. Pricing is negotiated based on the actual scope.

Questions about which plan is right for you?

Talk to us → hello@leadfriendly.com

Try the whole platform free — 7 days · 30 AI minutes · no card

Start free trial →