What connects to Lead Friendly, and what does not yet
Dealers ask about their DMS and their lenders first, so this page lists every integration with one of four status words and the date we checked it. Marketplace feeds and lead intake are live. 700Credit, Dealertrack, RouteOne and Kelley Blue Book are in progress. There is no connection to CDK, Reynolds & Reynolds or Tekion.
Status last checked October 14, 2026.
Carrying real traffic for customers today.
Data moves by a file or feed URL that one side reads or writes. There is no API connection between the two systems.
Being built or certified. Not carrying real customer traffic yet.
We do not offer it. The page says what to do instead.
Inventory and marketplaces
- DealerCenterVia feedInventory moves both ways by feed: DealerCenter sends a file in, and Lead Friendly serves a cloud feed out.
- CarGurusLiveYour inventory is pushed to CarGurus twice a day, and CarGurus leads come back as ADF email.
- Cars.comVia feedCars.com takes your inventory through ICC; Lead Friendly sends one file per rooftop.
- Google vehicle listingsVia feedA feed URL in Google’s vehicle listings format. You add it on Google’s side; Google approves the listings.
- Facebook MarketplaceIn progressThe feed format is built. It is not set up with Facebook for any dealer yet.
Leads in
Credit and lenders
- 700CreditIn progressSoft credit pulls and a customer pre-qualification form. Built and tested in the sandbox; not pulling real reports yet.
- DealertrackIn progressBuilt against the Dealertrack API, in certification with Cox. Not carrying real applications.
- RouteOneIn progressNot connected today. Credit applications are not submitted to RouteOne from Lead Friendly.
Valuation
DMS
Frequently asked questions
Does Lead Friendly integrate with my DMS?
Not with a two-way connection. Inventory moves with DealerCenter by feed in both directions, and nothing is written back to any DMS. There is no connection to CDK, Reynolds & Reynolds or Tekion. Lead Friendly is not a DMS, so independents typically keep theirs for titling, accounting and F&I.
Can I send credit applications to lenders from Lead Friendly?
Not through a live connection yet. Dealertrack is built and in certification, RouteOne is in progress, and neither carries real applications. Today Lead Friendly prepares the application and packet, and you submit it yourself.
Which marketplaces get my inventory?
CarGurus and Cars.com (through ICC) by automatic push, and Google vehicle listings by a feed URL you add on Google’s side. Facebook Marketplace is in progress and not live. Your Lead Friendly website uses the same inventory.
How do you decide an integration is Live?
It is Live only when it is carrying real traffic for customers. Built, in a sandbox, or in certification is In progress, and we say so. The date on each page is when we last checked it.
Read next
Missing the one you need?
Tell us the system and what you need it to do. We list an integration as in progress only once work has started.