Integrations / Inventory and marketplaces
CarGurus and Lead Friendly
LiveCarrying real traffic for customers today. Status checked October 14, 2026.
Lead Friendly pushes your available inventory to CarGurus automatically, twice a day, and you can press Push now between runs. CarGurus must authorize Lead Friendly as your feed provider first. Leads from CarGurus arrive by ADF email and become contacts that the AI can follow up.
What moves
- To CarGurus
- Available vehicles with VIN, price and photos, as a feed file.
- Into Lead Friendly
- CarGurus leads, sent by ADF email to an address Lead Friendly gives you.
How it works
- Add your CarGurus dealer ID. Lead Friendly sends the provider-authorization email CarGurus requires, and you approve it.
- Once authorized, your rooftop joins the push. It runs twice a day, and Push now runs it on demand.
- Before each upload Lead Friendly builds the file from your available stock and checks it.
- Point CarGurus’s lead email at your Lead Friendly ADF address. Each lead becomes a contact and can start the AI follow-up.
What it does not do
- A vehicle without photos or without a VIN is held out of the file, and the dealer-facing card says which.
- If a file shrinks sharply compared with the last one, the upload is refused until you confirm the drop is real.
- CarGurus decides what it lists and ranks. Lead Friendly delivers the file.
What to do today
There is nothing to work around. If your units are held back, add photos and a VIN and push again.
Frequently asked questions
Do I need a separate CarGurus feed vendor?
Not for the feed. Lead Friendly acts as your feed provider once CarGurus accepts the authorization. If another provider already feeds CarGurus for you, switch deliberately so two files do not fight.
Why was a vehicle not sent?
Most often it has no photos or no VIN. Those are withheld from the file on purpose, and the push card lists the units and the missing field.
Do CarGurus leads reach the AI?
Yes. They come in by ADF email, create or update a contact, and can start the same follow-up sequence as any other lead, with the consent and quiet-hour checks applied before anything is sent.
Related
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