50%+ markup. We handle billing, payouts, and compliance. You keep the customer relationship.
Stripe Connect payouts · No minimum sub-accounts · Cancel anytime
Your brand on the dashboard, transactional emails, AI call disclosure, and every customer touchpoint. Custom domain or yourbrand.leadfriendly.com — your call.
Stripe Connect collects from your customers, we keep our wholesale rate, you get the rest paid out automatically. No invoicing. Full revenue visibility.
TCPA calling windows, AI disclosure, STOP/opt-out handling, KYC, and call recording with retention — all platform-enforced. You attest that your lists are DNC-scrubbed before upload; we enforce the runtime gates.
Drag the sliders. Math is gross margin before your own seat fees, ads, or labor.
≈ $14,400 / year
Estimates only. Actual revenue depends on minutes consumed, your pricing model, churn, and add-ons. Lead Friendly bills you for usage and pays out your share via Stripe Connect.
We're purpose-built for AI calling. GHL bolts it on; DIY takes half a year. Pick the path that lets you sell tomorrow.
| Feature | Lead Friendly | GoHighLevel Agency Pro | DIY (Twilio + custom) |
|---|---|---|---|
| Monthly platform cost | $199/mo Agency + $99/mo white-label suite | $497/mo (Agency Pro) | $0 base + 6–12 mo dev |
| AI voice included | Yes — wholesale $0.12/min | Add-on — AI Employee $50–$97/mo per client, phone billed separately | Build it yourself |
| TCPA gates + opt-out handling | Platform-enforced (windows, AI disclosure, STOP, recording) | Calling hours and attempt caps on Voice AI outbound; consent checks are yours | Your responsibility |
| KYC for sub-accounts | Persona-powered, built in | Location verification required for Voice AI outbound | Build or contract out |
| Stripe Connect payouts | Native, automatic split | SaaS Mode with your own Stripe, plus phone & email rebilling | Build it yourself |
| White-label dashboard | Subdomain or custom domain | Custom domain only | Build it yourself |
| Time to first reseller sub-account | 1 week | Not published | 6–12 months |
If you are moving clients off another platform, compare Synthflow alternatives for agencies and GoHighLevel alternatives for small teams and agencies.
Founding resellers
The first ten resellers get a co-marketed launch: a webinar, a case study and a joint LinkedIn push.
How does white-labeling work?
You get a custom subdomain (yourbrand.leadfriendly.com) or your own custom domain. Your logo, your colors, your portal name on the dashboard, emails, and the AI's call disclosure. Customers never see Lead Friendly's branding. White-label is the white-label & reseller suite, a $99/month add-on to the Agency plan ($199/month).
How do payments work?
You set your prices. Stripe Connect collects from your customers, we keep our wholesale rate, and the remainder is automatically paid out to your Stripe account. No invoicing on your side. Full revenue transparency in the agency dashboard.
What's the wholesale rate?
$0.12 per AI voice minute, all-in (Telnyx PSTN + Cartesia voice + Deepgram STT + Claude reasoning). No hidden fees.
Who handles TCPA, DNC, and KYC?
Compliance is shared. Lead Friendly enforces the platform-side gates: TCPA calling-window enforcement, AI-disclosure on every AI call, contact-level DNC + STOP/opt-out handling, call recording with retention, and Persona-powered KYC on every sub-account. You sign a DNC attestation confirming your lists are scrubbed against the federal and applicable state Do-Not-Call registries before upload — the platform does not scrub the federal DNC for you.
What support do you offer resellers?
Direct Slack channel with the Lead Friendly team, co-marketing for the first ten resellers, white-label documentation, and a sub-account-level support escalation path.
How long to go live?
Most resellers are live with their first sub-account inside a week: subdomain provisioning is automatic, Stripe Connect onboarding is a single OAuth flow, and the white-label theming is point-and-click.
One reseller = 50 sub-accounts of asymmetric customer acquisition. Tell us about your agency and we'll personally reach out within 24 hours.