50%+ markup. We handle billing, payouts, and compliance. You keep the customer relationship.
Stripe Connect payouts · No minimum sub-accounts · Cancel anytime
Your brand on the dashboard, transactional emails, AI call disclosure, and every customer touchpoint. Custom domain or yourbrand.leadfriendly.com — your call.
Stripe Connect collects from your customers, we keep our wholesale rate, you get the rest paid out automatically. No invoicing. Full revenue visibility.
TCPA calling windows, federal and state DNC, KYC, call recording with retention — all platform-level. You focus on selling; we keep you out of trouble.
Drag the sliders. Math is gross margin before your own seat fees, ads, or labor.
≈ $8,400 / year
Estimates only. Actual revenue depends on minutes consumed, your pricing model, churn, and add-ons. Lead Friendly bills you for usage and pays out your share via Stripe Connect.
We're purpose-built for AI calling. GHL bolts it on; DIY takes half a year. Pick the path that lets you sell tomorrow.
| Feature | Lead Friendly | GoHighLevel SaaS Pro | DIY (Twilio + custom) |
|---|---|---|---|
| Monthly platform cost | $159/mo (Agency tier) | $497/mo (SaaS Pro) | $0 base + 6–12 mo dev |
| AI voice included | Yes — wholesale $0.07/min | No — add-on $0.13+/min | Build it yourself |
| TCPA + DNC compliance | Platform-level, automatic | Your responsibility | Your responsibility |
| KYC for sub-accounts | Persona-powered, built in | Not provided | Build or contract out |
| Stripe Connect payouts | Native, automatic split | Manual invoicing | Build it yourself |
| White-label dashboard | Subdomain or custom domain | Custom domain only | Build it yourself |
| Time to first reseller sub-account | 1 week | 2–4 weeks | 6–12 months |
Founding resellers
We're lining up our first ten resellers right now. Be one of them and we'll co-market your launch — webinar, case study, joint LinkedIn push.
Testimonials will live here once founding resellers are live.
How does white-labeling work?
You get a custom subdomain (yourbrand.leadfriendly.com) or your own custom domain. Your logo, your colors, your portal name on the dashboard, emails, and the AI's call disclosure. Customers never see Lead Friendly's branding.
How do payments work?
You set your prices. Stripe Connect collects from your customers, we keep our wholesale rate, and the remainder is automatically paid out to your Stripe account. No invoicing on your side. Full revenue transparency in the agency dashboard.
What's the wholesale rate?
$0.07 per AI voice minute, all-in (Telnyx PSTN + ElevenLabs voice + Deepgram STT + Claude reasoning). No hidden fees. Bring-your-own LLM keys further reduces cost.
Who handles TCPA, DNC, and KYC?
We do. Every outbound call routes through our platform-level compliance: federal DNC scrub, state DNC scrub, calling-window enforcement, ai-disclosure, call recording with retention. Persona-powered KYC is wired in for every sub-account.
What support do you offer resellers?
Direct Slack channel with the founder, co-marketing for the first ten resellers, white-label documentation, and a sub-account-level support escalation path.
How long to go live?
Most resellers are live with their first sub-account inside a week: subdomain provisioning is automatic, Stripe Connect onboarding is a single OAuth flow, and the white-label theming is point-and-click.
One reseller = 50 sub-accounts of asymmetric customer acquisition. Tell us about your agency and we'll personally reach out within 24 hours.