The AI-powered CRM with voice built in
Contacts, pipeline, calendar, and AI voice agents in one subscription. TCPA, FCC AI-voice, 10DLC, and DNC enforcement live at the platform layer — so consent and disclosure aren't something your team has to remember.
Free 7-day trial · 30 AI voice minutes · No credit card required · Cancel anytime
Everything in one platform
Stop stitching together a CRM, a calendar tool, a voice API, and a telephony provider. Lead Friendly bundles all of it under one subscription, with compliance plumbing already wired in.
AI voice agents
Handle inbound calls, run consented outbound, qualify leads, and book meetings — with the FCC-mandated AI-voice disclosure injected into every prompt and TCPA, DNC, and quiet-hours guards enforced before any call dials.
Built-in telephony
Phone numbers, calling, recording, and transcripts come included. Bring your own Telnyx number or buy one in-platform.
Full CRM
Contacts, pipeline, deal stages, automation workflows, calendar booking, and a unified communications inbox. Voice, SMS, and email activity all attach to the same contact record.
Calendar integrations
Google Calendar, Outlook, and Cal.com — agents book directly during the call.
Reputation management
Track and respond to reviews from one inbox. Built into the same CRM.
White-label for agencies
Run multiple sub-accounts under one console with your own branding and custom domain. Each sub-account inherits the same TCPA/FCC compliance posture — agencies don't have to audit per-tenant.
From sign-up to a working CRM in one afternoon
Sign up, set up your CRM and AI voice agent, and run your day — same day.
Connect a number
Buy a phone number in-platform (10DLC-registered, Hiya-registered) or bring your own Telnyx number. Wired up in minutes, not days.
Set up your CRM
Import contacts, define your pipeline stages, connect Google Calendar or Cal.com, and configure your AI voice agent — voice, script, goal, and the FCC-mandated AI-voice disclosure that gets injected automatically.
Run your day
Inbound calls route to your AI agent or your team. Consented outbound passes the unified compliance guard (PEWC, DNC, opt-out, quiet hours) before it dials. Everything — voice, SMS, calendar, pipeline — lives in one CRM record per contact.
Who Lead Friendly is for
Built for small teams that want a CRM with voice and compliance already wired in — not a comms stack to assemble.
Solo founders running a sales motion
Manage your pipeline, book meetings, and let an AI voice agent handle the inbound and consented outbound — without stitching a CRM, a calendar tool, and a voice API together.
Small B2B sales teams
Pipeline, contacts, calendar booking, and AI-handled discovery and qualification calls in one product. Compliance posture (TCPA, FCC AI-voice, DNC, opt-out) lives at the platform layer so the team doesn't have to.
Agencies serving small-business clients
White-label the CRM, spin up sub-accounts per client, and run each client's pipeline, calendar, and consented voice on shared compliance plumbing — one place to debug, one bill.
Comparing us against another tool?
Honest comparison pages — including the rows where the other tool is the better choice.
Frequently asked questions
What is Lead Friendly?
Lead Friendly is an AI-powered CRM with voice built in. It bundles contacts, pipeline, calendar booking, automation workflows, AI voice agents, telephony, and platform-level TCPA + FCC AI-voice compliance into a single subscription — so you don't need separate CRM, calendar, voice API, and telephony accounts.
How is this different from Retell or Vapi?
Retell and Vapi are voice APIs you assemble into a custom product. Lead Friendly is the assembled product — CRM, pipeline, calendar, voice AI, telephony, and TCPA compliance all in one platform. See the full comparison at /vs/retell.
Do I need Twilio?
No. Telephony is included via Telnyx. Phone numbers can be acquired inside the platform; bring-your-own is also supported. See /vs/twilio for the buy-vs-build breakdown.
How much does Lead Friendly cost?
Solo is free with a 7-day trial and 30 included AI voice minutes. Paid tiers start at $49/month (Starter), $99/month (Pro), and $159/month (Agency, white-label). Annual billing is discounted on every paid tier. Full plan breakdown at /pricing.
How do you handle TCPA and FCC AI-voice rules?
Compliance is enforced at the platform layer, not as a customer setting. The FCC's February 2024 ruling treats AI-generated voice as artificial/prerecorded under the TCPA, which means prior express written consent (PEWC) and an artificial-voice disclosure are required for marketing calls. Lead Friendly auto-injects the disclosure into every AI agent prompt, runs DNC scrub on every send, enforces TCPA quiet hours, and writes every gate decision to a tamper-evident audit log. Full posture at /compliance.
Can I try it without a credit card?
Yes. The 7-day free trial includes 30 AI voice minutes and does not require a credit card. Cancel anytime; the trial expires automatically.
The CRM your sales motion already needed
Try Lead Friendly free for 7 days or 30 AI voice minutes — whichever comes first. No credit card required.