Lead Friendly
For small businesses · pick your industry below

Every call answered. Every lead followed up. One platform.

An AI answers your phone 24/7 as your business. It texts back the calls you miss, follows up by text and email, books the appointment on your calendar, and logs every word to the CRM — with TCPA consent, quiet hours and DNC enforced before anything goes out.

Your browser will ask for microphone access — that's how the AI hears you. Then just talk, like a normal call. 3 min max, no form, no phone number.

Start free trialBook a demoView pricing
  • Free trial: 7 days or 30 AI voice minutes, whichever comes first
  • No credit card
  • Your phone rings in the first two minutes
Example: a car dealership · Northwest Auto Brokers — AI agent · Inbound · 2019 F-150 XLT · stk 4471· AUDIO 00:25
00:0000:25
  1. CallerHi — do you still have the gray 2019 F-150 XLT? The one at twenty-seven nine?
  2. Store · AIWe do — stock 4471, it's on the front row. Are you trading anything in?
  3. CallerA 2014 Silverado, about 140 on it.
  4. Store · AIBring it — we'll appraise it while you drive the F-150. Saturday at 10 work? I'll text you the address and the stock number.
  5. CallerPerfect.
Outcome

Appointment booked → CRM updated.

Sat 10:00 AM · Deal moved to "Appointment set" · SMS sent: "Sat 10am — 2019 F-150 XLT stk 4471 — 1120 S Lane St. Reply C to change." · recording + transcript saved

Illustrative call, the platform's own voice. Hear it as your business — paste your website above.

Pick your industry.

Same platform, set up for how your front office works.

Across every business on Lead Friendly so far. Real counts from the platform, rounded down.

2,100+
calls run through Lead Friendly
2,300+
messages sent and answered
2,900+
contacts in the CRM

How it works

An AI phone agent and CRM that takes it from the first ring to the booked appointment. Five steps, one platform.

01

Answers every call

Day, night, weekend. It picks up as your business, answers from what you've told it, and takes the details. Every call logged with a recording and transcript.

Sam R. · InboundAfter hours · answered by AI · 3:12Appointment booked
Dana K. · InboundAnswered by AI · transferred to ChrisTransferred
(555) 014-3321 · InboundAnswered by AI · 1:48Message taken
Caller · 9:14 PM

Hi, are you open Saturday? I need someone to take a look this week.

Your business · AI

We are, nine to one. I can hold ten o'clock Saturday for you — can I get your name and the best number to text?

02

Texts back what it missed

If a call does get missed, it texts the caller back and keeps the conversation going until someone can pick it up — or it books them itself.

What do missed calls cost you? →

Missed call · (555) 014-2290 · 12:41 PM
Hi, this is Your Business — sorry we missed your call. What can we help you with?
Looking for a quote. Can someone come out Thursday?
We can. Morning or afternoon works better for you?
Morning please
AI · texted back automatically after the missed call
03

Follows up until they book

Web leads and missed calls get a sequence you switch on: a text, an email, a call. It waits out quiet hours and stops the moment they book or text STOP.

Day 0
Text“Thanks for reaching out — want to pick a time?”
Sent
Day 1
EmailYour services, your hours, a link to book
Sent
Day 3
AI callAsks if they still need help, offers two times
Scheduled
Day 3 call held until 9:00 AM in the lead's timezone — quiet hours.

Stops the moment they book or text STOP.

04

Books it on your calendar

It offers real open times from your calendar, books the slot, and texts the confirmation. You see it land.

This weekSynced to your calendar
You're booked with Your Business on Thursday at 10:00 AM. Reply to this text if you need to change it.
Booked by AI · confirmation texted
05

Everything in one CRM

Every call, text, email and appointment in the contact's timeline. Recordings and transcripts included. Nothing to copy over.

Alex P.(555) 014-2290 · Source: missed call
Booked
  1. Mon 12:41 PM · CallMissed call
  2. Mon 12:41 PM · TextAI texted back · 4 messages
  3. Tue 9:02 AM · CallAI call · 2:36 · recorded, transcribed
  4. Tue 9:05 AM · AppointmentThursday 10:00 AM · Estimate

Screens drawn from the app with example data.

Genie, the copilot that does all of this by asking →

Built for your front office

Answer, follow up, book, keep the record. Then go as deep as your business needs.

A pickup truck photographed on a phone on a dealer lotPhone photo · on the lot
The same truck on a white studio backgroundStudio · one tap

Proof story · auto dealership

One store, the whole loop.

An independent store in Washington moved their website, inventory, phones, desk and lender packets onto Lead Friendly — a store with ten-year relationships with its old vendors. What changed wasn't one tool — it was not having six.

  • Front officeCalls, texts, follow-up
  • PlusWebsite, inventory photos, desk

See the dealership platform →

Your first 48 hours.

No wizard first. The phone rings first.

  1. 0:00
    Sign up. Name, email.
  2. 0:01
    Paste your website. The agent builds itself from your business.
  3. 0:02
    Your phone rings. It answers as your business.
  4. 0:05
    Your trial line is live. Missed calls get a text back; you get the summary.
  5. Day 1
    Connect your calendar and import your contacts.
  6. Day 2
    Turn on follow-up for missed calls and web leads.

What happens when it doesn't know.

The first question every owner asks.

Services
Asked for something you don't offer → says so, offers what you do. Never invents a price or availability.
People
Asks for someone by name → transfers if they're on, else takes the message and texts them.
Money
Never commits a price, a discount or a payment. The numbers come from you.
Law
AI disclosure, quiet hours, DNC, consent — enforced before any call or text leaves.
You
Every conversation recorded, transcribed, in the contact's timeline.

Compliance

Enforced by the platform, not your checklist.

Six questions owners ask.

Answers and pricing last updated October 4, 2026.

Do I have to replace my CRM or phone system?

No. Keep your number and forward calls — or just the missed ones — to your Lead Friendly line. Bring your contacts in from a spreadsheet. Move more over when you're ready.

Does the AI actually know my business?

It builds itself from your website — services, hours, location — and you edit what it says. It answers from what you've given it, and says plainly when it doesn't know.

What happens after hours?

It answers every call as your business, texts back the ones it can't finish, and books into your calendar. Outbound follow-up waits until quiet hours end in the customer's timezone.

Is AI calling legal?

Yes, under the FCC's 2024 ruling, when consent, disclosure, quiet hours and DNC are enforced. Lead Friendly enforces them before a call is placed. Inbound calls to your number are always fine.

Can it transfer to a person?

Yes. Tell it who takes which calls and when. It transfers live when they're on; otherwise it takes the message and texts it to them.

What does it cost?

Plans from $49/month with AI minutes included. Free trial: 7 days or 30 AI voice minutes, whichever comes first; no credit card.

Paste your website. Your phone rings in two minutes.

That's the whole trial start. No card, no wizard, no waiting for verification to hear it work.

Start free trial▶ Hear it answer a call