The agentic CRM that builds itself around your business
Pick your industry and paste your website. Lead Friendly reads your site, builds an AI voice agent that takes calls, qualifies, and books — then proposes the automations and follow-up campaigns to run. You approve. It runs. TCPA + FCC compliance is built into the platform, not your checklist.
Live AI call in your browser — no form, no phone number. Mic needed, 3 min max.
Does the work
Takes calls, qualifies, and books. Not just a place to store data.
White-label it
Resell the whole platform as your own brand.
Pay for results
Priced on outcomes booked, not minutes burned.
Built for your trade
Pre-tuned for trucking, trades, and local service.
Agentic setup
You don't configure it. It configures itself.
Most tools hand you a blank agent and a pile of settings. Lead Friendly starts from your industry and your website and proposes a working operation you just switch on.
Pick your industry, paste your website
Choose your industry and drop in your URL. The agentic setup reads your site, learns your services, hours, and pricing, and builds your AI agent with its knowledge already filled in. No blank forms.
It proposes your whole operation
Not just an agent — Lead Friendly drafts the automations and follow-up campaigns a business like yours should run: instant new-lead texts, appointment confirmations, post-call follow-ups, re-engage-cold campaigns. Tailored to your industry.
You review, then click to go live
Hear the agent on a live browser call first. Flip on the automations and campaigns you want — everything is proposed paused, so nothing fires until you approve. Pick a plan, get your number, go live the same afternoon.
It proposes the whole operation
Not just an agent — a plan to run
Tell it your industry and Lead Friendly drafts the automations and campaigns a business like yours should be running. Each one is created paused or as a draft — flip on what you want, ignore the rest. Nothing fires until you say so.
Automations
proposed paused- New lead — instant textTexts a new lead within seconds — the single biggest driver of contact and conversion.
- Appointment confirmationAuto-confirms every booking and gives an easy reply-to-reschedule — fewer no-shows.
- Post-call follow-upA timed nudge after each call recovers leads who went quiet.
Campaigns
proposed as drafts- Call & qualify new leadsThe agent auto-dials and qualifies fresh leads so none go cold.
- Re-engage cold leadsWin back old leads that never closed — pure upside from your existing list.
Money actions always ask first. Campaigns never auto-launch — you review and click to start.
Built for your industry
Agentic AI, pre-trained for your line of work
Every industry ships with a ready agent template and a tailored operation plan — the right questions to ask, the right follow-ups to send, the right campaigns to run.
One agentic platform
Stop stitching five tools together
A CRM, a calendar tool, a voice API, a telephony provider, an automation builder, and a compliance lawyer — or one agentic subscription with all of it wired in and running itself.
An AI agent that runs your phone line
Inbound answered in two rings. Consented outbound that qualifies and books. Every call passes the compliance guard before it dials, and every word lands in the contact record.
Builds itself from your website
Paste your URL. It reads your site, learns your services, hours, and pricing, and drafts an agent that already knows your business.
Proposes your follow-ups
Speed-to-lead texts, appointment confirmations, post-call follow-ups, re-engage campaigns — drafted for your industry. You toggle on what you want.
Remembers every contact
The agent recalls prior calls and messages, so each conversation picks up where the last one left off — not a cold start every time.
Full CRM
Contacts, deal stages, automations, unified inbox. Voice, SMS, and email on one timeline per contact.
Calendar that books itself
Google, Outlook, and Cal.com. The agent books the meeting while still on the call — no follow-up email tennis.
Compliance you can't forget
TCPA, FCC AI-disclosure, DNC, quiet hours — enforced before any call leaves the platform. Every decision audit-logged.
White-label for agencies
Sub-accounts, your branding, your domain, your pricing. Each client's agent builds itself; compliance posture inherited.
The journey of one call
One line from ring to revenue
Follow the beam — this is what happens to every call your AI agent takes, from the first ring to a deal moving in your pipeline.
AI answers in two rings
No voicemail, no missed lead. Your AI agent picks up with the FCC disclosure already injected — compliance gates passed before a word is spoken.
Real conversation, real qualification
Budget, timeline, intent — captured in natural conversation and written straight into the contact record. No form, no friction.
Meeting on your calendar — during the call
Google, Outlook, or Cal.com. The agent offers times, books the slot, and the invite is in the caller's inbox before they hang up.
Pipeline moves without you touching it
Recording, transcript, AI summary, deal stage — all attached to the contact automatically. You walk into the demo already knowing everything.
The math
What do missed calls cost you?
Estimate only — your numbers depend on lead quality, industry, and how your team follows up.
Build vs buy
What does building it yourself actually cost?
DIY stack — 6 vendors + glue code
Lead Friendly — one agentic subscription
The small-team CRM space made you choose: a CRM with no voice, or a voice API with no CRM and no compliance — and either way you still had to wire up your own follow-ups. We bundled all of it and made it agentic: tell it your industry, point it at your website, and it builds the agent and proposes the whole operation. You approve. It runs. And the TCPA gates stay non-optional, so consent and AI disclosure aren't something your team has to remember on every call.
Who it's for
Who is Lead Friendly for?
Small teams, not call centers.
Solo founders running a sales motion
Tell it your industry and point it at your site. You get an AI voice agent that handles inbound and consented outbound, plus the follow-up automations to back it — without stitching a CRM, a calendar tool, and a voice API together.
Small B2B sales teams
Pipeline, contacts, calendar booking, and AI-handled discovery and qualification calls in one product. The agent remembers every prior conversation, and compliance (TCPA, FCC AI-voice, DNC, opt-out) lives at the platform layer so the team doesn't have to.
Agencies serving small-business clients
White-label the CRM and spin up a sub-account per client. Each client's agent builds itself from their website, proposes its own operation, and runs on shared compliance plumbing — one place to debug, one bill.
Comparing us against another tool?
Honest comparison pages — including the rows where the other tool is the better choice.
Questions
Frequently asked
Answers and pricing last updated July 2, 2026.
What is an agentic AI platform?
An agentic AI platform doesn't just answer one prompt — it takes a goal and runs the steps to reach it. Lead Friendly is an agentic AI platform for sales and front-office work: you pick your industry and paste your website, and it reads your site, builds an AI voice agent grounded in your business, and proposes the automations and follow-up campaigns a business like yours should run (instant new-lead texts, appointment confirmations, post-call follow-ups, re-engage-cold call campaigns). The agent then answers inbound calls, runs consented outbound, qualifies leads, books meetings on the call, and remembers every prior conversation with a contact. You stay in control: automations are proposed paused and campaigns as drafts, so nothing runs until you approve it, and money actions always ask first.
What is an agentic CRM?
An agentic CRM is a CRM where the AI does the work, not just stores the records. A traditional CRM holds contacts, deals, and notes and waits for a human to act. Lead Friendly's agentic CRM keeps all of that — contacts, pipeline and deal stages, a unified inbox across voice, SMS, and email — but the AI agent also makes and takes calls, qualifies and books, fires the follow-up automations, and updates the contact timeline itself. It builds itself from your website on day one and proposes the operation to run, so you review and approve instead of configuring from a blank slate.
How is Lead Friendly agentic and not just an AI voice tool?
A voice tool gives you an API or a bot that answers calls — you still assemble the CRM, the scheduler, the telephony, the follow-up automations, and the compliance, then wire them together. Lead Friendly is the assembled, agentic product: it configures itself from your website, builds the agent, proposes and creates the automations + campaigns, books on the live calendar, enforces TCPA/FCC compliance at the gate, and writes everything back to the contact record. The agent also carries memory across calls so each conversation picks up where the last one left off. You point it at your business and approve; it runs the operation.
What is Lead Friendly?
Lead Friendly is an agentic AI platform with a full CRM and voice built in — one subscription that replaces a CRM, a calendar tool, a voice AI API, and a telephony account. It bundles contacts, pipeline and deal stages, automation workflows, calendar booking (Google Calendar, Outlook, Cal.com), a unified inbox, and AI voice agents that answer inbound calls, run consented outbound, qualify leads, and book meetings while still on the call. You set it up by picking your industry and pasting your website: the platform reads your site, builds the agent, and proposes the automations and campaigns to run. Telephony is included through Telnyx — buy 10DLC-registered, Hiya-registered numbers in the dashboard or bring your own. Compliance lives at the platform layer: the FCC-required AI-voice disclosure is injected into every agent prompt, do-not-call and opt-out lists are checked before every dial, TCPA quiet hours are enforced automatically, and every gate decision lands in a tamper-evident audit log. Voice responses arrive in under two seconds over a LiveKit SIP pipeline.
How is this different from Retell or Vapi?
Retell and Vapi are developer voice APIs — building blocks you assemble into a product. You still need a CRM, a scheduler, a telephony carrier, your own follow-up automations, and your own TCPA compliance layer, plus the glue code connecting them. Lead Friendly is the assembled, agentic product: it builds the agent from your website, proposes and creates the automations + campaigns, and ships CRM, calendar booking, telephony, and platform-enforced TCPA + FCC compliance already wired together — you pick your industry, pick a number, and go live. The difference shows up in total cost and time: a typical DIY stack (voice API + Twilio + CRM + scheduler) runs $112+/month across four vendors before any compliance tooling, while Lead Friendly starts at $49/month and is taking calls the same afternoon. Full comparison at /vs/retell and /vs/vapi.
Do I need Twilio?
No. Telephony is bundled through Telnyx and managed inside Lead Friendly — no Twilio account, no SIP trunk configuration, no carrier paperwork. Local numbers cost $3/month in the dashboard; every in-platform number is automatically 10DLC-registered for US SMS deliverability, E911-provisioned, and Hiya caller-ID registered so calls are less likely to display as spam. Everything — the number, its carrier registrations, and the voice pipeline — lives in the same dashboard as your CRM and agent, on one subscription instead of a separate carrier bill. Already have a business number you want to keep? Bring your own: forward it so the agent answers on it, or port it in — ported numbers keep the same E911 and caller-ID treatment. Calling works in 100+ countries on Telnyx coverage. The full buy-vs-build cost breakdown against assembling on Twilio directly is at /vs/twilio.
How much does Lead Friendly cost?
Solo is free: a 7-day trial with 30 AI voice minutes and no credit card. Starter at $49/month includes 150 AI voice minutes plus 250 SMS, 1 seat, and HubSpot integration. Pro at $99/month includes 400 minutes plus 750 SMS, 5 seats, unlimited automations, Salesforce, web lead capture, and auto-dial. Agency at $199/month includes 600 minutes plus 1,250 SMS, sub-accounts, reseller mode, and an optional white-label add-on. Every paid plan gets the full agentic CRM, AI agents, the Operation Plan setup, recordings, transcripts, and compliance — tiers differ on minutes, seats, and agency features, not core product. Overage draws from a prepaid wallet at $0.15/$0.15/$0.12 per minute by tier. Annual billing is about 20% cheaper. Full breakdown at /pricing.
How do you handle TCPA and FCC AI-voice rules?
Platform-side TCPA gates are enforced, not configurable. The FCC's February 2024 ruling treats AI-generated voice as artificial/prerecorded under the TCPA, which means prior express written consent (PEWC) and an artificial-voice disclosure are required for marketing calls. Lead Friendly auto-injects the disclosure into every AI agent prompt, checks the internal DNC + opt-out ledger on every send, enforces TCPA quiet hours, and writes every gate decision to a tamper-evident audit log. The same ledger covers SMS: STOP and HELP keywords are honored automatically, and an opt-out on one channel blocks the next send on every channel. Calling-hour enforcement also respects state rules stricter than the federal 8am–9pm window, based on the contact's location. You scrub uploaded lists against the federal/state DNC registries and attest before upload. Full posture at /compliance.
Can I try it without a credit card?
Yes. The 7-day free trial includes 30 AI voice minutes and does not require a credit card. The trial is the full product, not a demo: the agentic setup reads your website, builds your AI agent, and proposes your automations and campaigns, and you can hear the agent on a live browser call before anything goes live. When the trial ends it simply expires — nothing converts to a paid plan unless you pick one, and you can cancel anytime before that.
Build your AI agent in the next ten minutes
Pick your industry, paste your website, and hear it take a call. Free for 7 days or 30 AI voice minutes — whichever comes first. No credit card required.