Privacy Policy

Effective date: April 30, 2026

1. Introduction

This Privacy Policy describes how Lead Friendly (“we”, “us”, or “our”) collects, uses, and shares information when you use our platform (the “Service”).

2. Information We Collect

Information you provide

• Account information: name, email, password, organization details.
• Customer content: contacts, call recordings, transcripts, CRM records, and other data you upload or generate.
• Payment information: processed by our payment provider (Stripe). We do not store full card numbers.

Information collected automatically

• Usage data: pages visited, features used, timestamps, device and browser information.
• Log data: IP address, error reports, performance metrics.
• Cookies: for authentication and core functionality only. We do not use third-party advertising cookies.

3. How We Use Information

• To provide, operate, and improve the Service;
• To process AI voice calls and generate transcripts via our processors (e.g., Telnyx, ElevenLabs, Deepgram, Anthropic);
• To process payments and manage subscriptions (via Stripe);
• To communicate with you about your account and the Service (via Resend or similar transactional email providers);
• To detect, prevent, and address fraud, abuse, or technical issues;
• To comply with legal obligations.

4. AI Voice Processing

Voice calls made through the Service are processed by AI voice and speech providers, including ElevenLabs (text-to-speech), Deepgram (speech-to-text), and Anthropic (language model). Audio and transcripts are transmitted over encrypted connections. We do not use customer call data to train third-party models without your explicit consent.

5. Sharing of Information

We share information with:

• Service providers who help us operate the Service (cloud hosting, telephony, AI voice, payment, email);
• Legal authorities when required by law, subpoena, or court order;
• Successor entities in connection with a merger, acquisition, or sale of assets.

We do not sell personal information.

6. Data Retention

We retain account and customer content for as long as your account is active. After account closure, we retain limited data as required for legal, accounting, or fraud-prevention purposes, then delete or anonymize it.

7. Security

We use industry-standard safeguards including TLS encryption in transit, encryption at rest for sensitive data, and strict access controls. No system is perfectly secure; we encourage you to use strong, unique passwords and to enable any available multi-factor authentication.

8. Your Rights

Depending on your jurisdiction (including under GDPR and CCPA), you may have rights to access, correct, delete, or export your personal information, and to object to or restrict certain processing. To exercise these rights, email hello@leadfriendly.com.

9. International Transfers

Your information may be processed in countries other than your country of residence. Where required, we use Standard Contractual Clauses or other legally recognized transfer mechanisms.

10. Children

The Service is not intended for individuals under 18, and we do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or in-product notification.

12. Contact

Questions about this Privacy Policy or our data practices? Email hello@leadfriendly.com.