Terms of Service

Effective date: May 17, 2026

These Terms of Service (“Terms”) govern access to and use of the Lead Friendly platform and related services (the “Service”) provided by Lead Friendly (“we,” “us,” or “Lead Friendly”). By creating an account or using the Service you agree to these Terms. If you are using the Service on behalf of a business, you represent that you have authority to bind that business, and “you” refers to that business.

1. Definitions

• “Service” means the Lead Friendly platform, including AI voice agents, telephony connectivity, CRM, calendar integrations, workflows, reporting, and any related websites, APIs, and software.
• “Customer Content” means data, audio, text, contact records, scripts, configurations, and other content you upload, generate, or otherwise provide through the Service.
• “End User” means any third party with whom you communicate using the Service, including consumers, leads, contacts, and prospects.
• “Sub-account”means a tenant created by an Agency-tier Customer for use by that Customer’s own client.
• “AI Output”means any text, audio, or other output generated by the Service’s artificial-intelligence components.

2. License grant

Subject to these Terms and your timely payment of all fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Service for your internal business purposes during your subscription term.

3. Eligibility & account

You must be at least 18 years old and capable of entering into a binding contract. The Service is intended for business use; consumer (B2C) sign-ups are not supported. You must provide accurate registration information, keep credentials confidential, and notify us promptly of any suspected unauthorized access.

4. Acceptable use

Your use of the Service is governed by our Acceptable Use Policy, which is incorporated by reference into these Terms. Material AUP violations are grounds for immediate suspension or termination.

5. Customer compliance obligations

You are solely responsible for ensuring that your use of the Service complies with all laws applicable to you, your End Users, and the recipients of your communications, including (without limitation):

• Obtaining all required prior express written consents (including those required by the TCPA and FCC implementing rules) before sending any AI-generated voice or prerecorded marketing call to any U.S. consumer phone number;
• Scrubbing your contact lists against the federal, state, and your own internal Do Not Call lists no less frequently than every 31 days;
• Complying with all two-party (all-party) call-recording consent laws applicable to each call (including California, Connecticut, Delaware, Florida, Illinois, Maryland, Massachusetts, Montana, Nevada, New Hampshire, Pennsylvania, and Washington);
• Disclosing the artificial-intelligence nature of voice agents where required by California SB 1001, Utah AIPA, the EU AI Act, and similar laws;
• Identifying yourself and the business on whose behalf any call is placed, and providing an opt-out mechanism, in accordance with 47 C.F.R. § 64.1200(b);
• Obtaining all written consents required by the Illinois Biometric Information Privacy Act (BIPA), Texas CUBI, Washington HB 1493, and similar laws if your use of the Service involves voiceprints or other biometric identifiers;
• Acting as the sole controller (in GDPR terms) of all contact lists and End User personal data you upload.

As a supplementary safeguard (which does not replace your obligations above), Lead Friendly automatically processes inbound STOP / UNSUBSCRIBE and HELP / INFO keywords on SMS in accordance with the CTIA Messaging Principles, and includes a physical postal mailing address and a one-click unsubscribe mechanism in commercial email as required by CAN-SPAM. Lead Friendly does not perform National Do Not Call Registry scrubbing on your behalf; you remain solely responsible for DNC scrubbing and consent as described above.

6. Prohibited industries & high-risk use

You may not use the Service in connection with any business or use case prohibited under our Acceptable Use Policy, including (without limitation) adult content, illegal gambling, unlicensed debt collection or credit repair, multi-level marketing, the sale of firearms or controlled substances where prohibited, miracle-cure health products, and parties subject to U.S. comprehensive sanctions.

7. AI Output — disclaimers

AI Output may be inaccurate, incomplete, or contain “hallucinations.” You are solely responsible for reviewing, verifying, and approving any AI Output you rely on or present to End Users. We do not warrant the accuracy, completeness, or fitness for any particular purpose of any AI Output. You may not attribute liability or fault for AI Output to the Service in any manner that would shift your responsibility for your communications with End Users.

8. No model training on Customer Content

We do not use Customer Content (including call audio, transcripts, contact records, or messages) to train, fine-tune, or improve Lead Friendly’s artificial-intelligence models or any third-party model. We require contractual commitments from our sub-processors that align with this position. See our Sub-processors page.

9. Telephony & SIP disclaimer

Voice services depend on third-party telecommunications providers and the public switched telephone network. We are not liable for telecom outages, call quality, dropped or missed calls, STIR/SHAKEN attestation outcomes, carrier-level spam labeling, number-reputation decisions, or any other matter outside of our reasonable control.

10. STIR/SHAKEN and number reputation

Calls placed through the Service are signed under STIR/SHAKEN by our originating provider. Attestation level depends on KYC verification, number ownership, and other factors. Spam labeling is performed by downstream carrier-level analytics providers and is not directly controlled by attestation level. We do not warrant any specific attestation level or absence of spam labels.

11. Service Level & support

Service-level commitments and support response targets, where offered, depend on your subscription tier and any separately executed service-level agreement. Service credits, where applicable, are your sole and exclusive remedy for unmet service-level commitments and are issued in lieu of cash refunds.

12. Beta features

Features identified as “beta,” “preview,” “alpha,” or similar are provided as-is, without warranty and without service-level commitments, and may be modified, suspended, or discontinued at any time without notice.

13. Fees, taxes, billing & refunds

Fees, billing intervals, and usage-based charges are described on our Pricing page and in your active subscription. All fees are in U.S. dollars unless otherwise stated. Sales tax, where applicable, is calculated by our payment processor. Refund and auto-renewal terms are set out in our Refund & Auto-Renewal Policy, which is incorporated by reference. If you enable prepaid-wallet auto-reload, you authorize Lead Friendly to charge your saved payment method on a recurring off-session basis as described in Section 8a of that policy; you may disable auto-reload at any time from Settings → Billing.

14. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

15. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL LEAD FRIENDLY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST BUSINESS, OR LOSS OR CORRUPTION OF DATA, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (i) THE FEES YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM OR (ii) ONE HUNDRED U.S. DOLLARS ($100).

16. Indemnification

You will defend, indemnify, and hold harmless Lead Friendly and its officers, directors, employees, and agents from and against any third-party claims, damages, fines, penalties, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Service in violation of these Terms, the AUP, or applicable law; (b) Customer Content; (c) your End User communications; and, without limiting the foregoing, (d) any claim, action, or regulatory proceeding alleging that your use of the Service violated the Telephone Consumer Protection Act, the Telemarketing Sales Rule, any state telemarketing statute, BIPA or similar biometric-privacy laws, GDPR, the EU AI Act, or any state or federal AI-disclosure law. We will give you reasonable notice of any claim, allow you to control its defense (with counsel reasonably acceptable to us), and reasonably cooperate at your expense.

17. Termination & suspension

You may terminate by cancelling your subscription as described in our Refund & Auto-Renewal Policy. We may suspend or terminate your access immediately for cause, including breach of these Terms, breach of the AUP, non-payment, fraud, KYC failure, or use that we reasonably believe is unlawful. We may terminate for convenience on 30 days’ notice. Sections that by their nature should survive termination (including 7, 8, 14, 15, 16, 18, 19, 20, and 22) will survive.

18. Customer Content & data

As between you and us, you retain all rights in Customer Content. You grant us a worldwide, royalty-free, non-exclusive license to host, process, transmit, display, and otherwise use Customer Content solely as necessary to provide the Service. We retain all rights in the Service, including all software, models, designs, and documentation. Our processing of personal data on your behalf is governed by our Privacy Policy and, where applicable, a Data Processing Agreement.

19. Sub-processors

We use the third-party service providers listed at /legal/subprocessors to deliver the Service, and may add or replace sub-processors with reasonable notice as described on that page.

20. White-label / Agency tier

Customers subscribing to the Agency tier may create Sub-accounts and present the Service under their own brand. If you use the Agency tier, you represent and warrant that you are an authorized provider to your Sub-accounts; you will publish your own privacy policy and obtain all required consents from your Sub-accounts and their End Users; and you will indemnify us for claims arising from your Sub-accounts’ use of the Service. Where you enable reseller billing, Lead Friendly may act as merchant of record and bill your Sub-accounts’ end clients directly; the commercial, tax, commission, and data-role terms for that arrangement are set out in the Reseller Agreement, which is incorporated into these Terms when you enable reseller mode.

21. Changes to the Service or these Terms

We may modify these Terms from time to time. Material changes will be communicated by email or in-product notice and will take effect no fewer than thirty (30) days after notice (or sooner where required by law or to address security or legal matters). Continued use of the Service after the effective date constitutes acceptance. Where applicable law (including the California Automatic Renewal Law) requires affirmative consent for material changes to billing terms, we will obtain that consent before the change applies to you.

22. Governing law & disputes

These Terms are governed by the laws of the State of Washington, without regard to conflicts-of-law principles. Any dispute arising out of or related to these Terms or the Service will be resolved exclusively by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, with venue in King County, Washington. Class actions and class-wide arbitration are waived. Either party may bring an action in court for injunctive or equitable relief regarding intellectual-property rights or to enforce an arbitration award. Nothing in this section limits any non-waivable right to public injunctive relief that you may have under applicable state law.

23. Force majeure

Neither party is liable for failure or delay in performance to the extent caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, government action, telecommunications or AI-vendor outages, or denial-of-service attacks.

24. Entire agreement; misc.

These Terms (together with the AUP, Privacy Policy, Refund & Auto-Renewal Policy, Sub-processors page, and any order form or DPA we sign with you) are the entire agreement between you and us regarding the Service and supersede all prior or contemporaneous agreements on the same subject. If any provision is unenforceable, the remaining provisions remain in effect. We may assign these Terms in connection with a merger, acquisition, or sale of assets; you may not assign without our prior written consent. Notices to us must be sent to hello@leadfriendly.com; notices to you may be sent to the email associated with your account.

25. Contact

Questions about these Terms? hello@leadfriendly.com.