Terms of Service

Effective: 2026-05-26 Version: 2026-05-26.v2

These Terms of Service ("Terms") form a binding agreement between you ("Customer", "you") and Lead Friendly LLC ("Provider", "we", "us"). By creating an account or using the Lead Friendly LLC platform (the "Service") you agree to these Terms, the Acceptable Use Policy, the AI Compliance Addendum, and our Privacy Policy.

1. The Service

Lead Friendly LLC provides a hosted CRM and AI voice-agent platform. The Service includes contact management, calling and messaging tooling, AI voice agents, call recording and transcription, automation workflows, and related features. Underlying telecommunications, AI inference, identity-verification, and payment-processing providers are listed in our Sub-Processors policy. Specific features available to you depend on your subscription tier and your KYC tier.

2. Account, KYC, and Eligibility

• You must be at least 18 years old, legally able to enter into binding contracts, and not subject to any sanctions or trade restrictions under U.S. law.
• You will provide accurate, complete, and current registration and identity-verification information and will keep it current.
• We may require identity verification (driver's license + selfie via a verification provider such as Stripe Identity or Persona) and business verification (legal name, EIN, address, website) appropriate to your subscription tier and intended use of the Service.
• We may deny, suspend, or terminate KYC approval, or downgrade your tier, in our sole discretion.

3. Subscription, Billing, and Wallet

• Subscriptions are paid in advance and renew automatically.
• Per-minute and per-message overages are billed against a prepaid wallet, which auto-reloads from your saved payment method when below a configurable threshold.
• All fees are non-refundable except as required by law or as expressly stated in our Refund Policy.
• We may change pricing on at least 30 days' notice for the next renewal term.

4. Customer Responsibilities

You are solely responsible for:

• Compliance with the Acceptable Use Policy, the AI Compliance Addendum, the underlying carrier AUPs, and all applicable laws.
• Obtaining and maintaining Prior Express Written Consent for every contact you call or message using the Service for marketing or AI voice purposes.
• Scrubbing against the National DNC Registry, applicable state DNC lists, your internal Do Not Call list, the Reassigned Numbers Database (where required by law or by us), and any commercially reasonable litigator suppression list.
• Maintaining accurate, current dispatchable E911 location for every phone number provisioned through the Service.
• The acts and omissions of every user, employee, contractor, or sub-account that operates under your account, including any white-label sub-accounts under your Agency tier.
• All content (including AI agent prompts, scripts, knowledge bases, and recorded greetings) you publish, transmit, or otherwise communicate through the Service.

5. Phone Numbers

• Phone numbers are provisioned through the underlying telephony provider listed in our Sub-Processors policy and held under Lead Friendly LLC's master account. Operationally, numbers are assigned to your sub-account.
• You do not own the underlying carrier resource. Numbers may not be portable to all carriers.
• Numbers are released within fourteen (14) days of subscription cancellation, suspension for non-payment, or termination for AUP violation.
• We may at any time, in our sole discretion, suspend, quarantine, or release any phone number associated with your account if it is flagged for abuse, spam analytics, or carrier complaint.

6. Suspension and Termination

We may, in our sole discretion, suspend, throttle, or terminate your account or any feature on it, with or without notice, including:

• For non-payment, after such notice as is required by applicable law.
• For violation of the AUP, AI Compliance Addendum, these Terms, or any underlying carrier AUP.
• In response to a regulatory inquiry, subpoena, or legal demand.
• In response to a carrier flag, traceback notice, or analytics-partner spam designation.
• For protection of our service, our other customers, our underlying carriers, or the public.

You may cancel at any time from your billing settings. Cancellation does not entitle you to a refund of prepaid fees.

7. Customer Data and Privacy

• You retain ownership of your customer data, contacts, recordings, transcripts, and any other content you upload to or generate on the Service.
• You grant us a worldwide, royalty-free license to host, process, transmit, transcribe, analyze, and otherwise use your content solely as needed to provide and operate the Service, secure the Service, comply with law, and enforce these Terms.
• We do not sell your customer data. We do not train third-party AI models on your customer data.
• You will obtain all necessary consents from your contacts for the recording, transcription, and AI processing you instruct us to perform.
• Privacy details are in our Privacy Policy.

8. Excluded Use Cases

Customer represents and warrants that Customer shall NOT use the Service for:

• (a) Communications subject to the Health Insurance Portability and Accountability Act ("HIPAA") absent a separately executed Business Associate Agreement with Lead Friendly LLC;
• (b) Activities that would render Lead Friendly LLC a Consumer Reporting Agency under the Fair Credit Reporting Act ("FCRA"), 15 U.S.C. § 1681 et seq., or use of any Service output for any FCRA "permissible purpose";
• (c) Communications subject to the Gramm-Leach-Bliley Act ("GLBA") Safeguards Rule or Regulation B for which Customer has not implemented its own information security program satisfying GLBA § 501(b);
• (d) Debt collection activities subject to the Fair Debt Collection Practices Act ("FDCPA") or Regulation F unless Customer is a licensed debt collector and accepts sole responsibility for FDCPA and Regulation F compliance.

Lead Friendly LLC is not a Consumer Reporting Agency, Business Associate (absent BAA), or Financial Institution as defined under any of the foregoing statutes. Customer's use of the Service for any excluded purpose is a material breach of these Terms.

9. Confidentiality

Each party will treat the other's non-public information disclosed in connection with the Service as confidential and use it only to perform under these Terms. This obligation survives for three years after termination.

10. No Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT ANY WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OR ERROR-FREE OPERATION. WE DO NOT WARRANT ANY THIRD-PARTY TELECOMMUNICATIONS SERVICE, ANY SPECIFIC CALL OR MESSAGE COMPLETION RATE, OR ANY SPECIFIC SPAM-LABELING OUTCOME.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR AGGREGATE LIABILITY UNDER OR IN CONNECTION WITH THESE TERMS, THE AUP, THE AI COMPLIANCE ADDENDUM, AND THE SERVICE IS LIMITED TO THE GREATER OF (A) THREE TIMES THE FEES YOU PAID US IN THE ONE MONTH IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) FIVE THOUSAND U.S. DOLLARS ($5,000). IN NO EVENT WILL WE BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST DATA, BUSINESS INTERRUPTION, OR LOSS OF GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY THEREOF.

The foregoing cap does not apply to: (i) your indemnification obligations under Section 12; (ii) your obligation to pay fees due; (iii) breach of confidentiality; (iv) gross negligence or willful misconduct; or (v) violation of intellectual property rights.

12. Indemnification

You will defend, indemnify, and hold Lead Friendly LLC and its officers, employees, agents, and affiliates harmless from any and all claims, demands, actions, losses, damages, fines, penalties, settlements, costs, and reasonable attorneys' fees arising out of or related to: (a) your or your sub-accounts' use of the Service in violation of the AUP, the AI Compliance Addendum, these Terms, or any applicable law (including without limitation TCPA, TSR, CAN-SPAM, FCC robocall mitigation rules, and state mini-TCPA statutes); (b) your content, including AI agent prompts and scripts; (c) any third-party claim that your traffic, content, or use of the Service infringes any right of any third party; or (d) your failure to obtain or maintain valid Prior Express Written Consent for any contact you call or message.

13. Cure Period for Material Breach

Except for non-payment, security incident, breach of confidentiality, or violation of the AUP or AI Compliance Addendum, the non-breaching party shall provide written notice specifying a material breach and a fifteen (15) day cure period before terminating these Terms. The cure period does not apply to suspension actions, which may be immediate as set forth in Section 6.

14. Dispute Resolution; Arbitration; Class-Action Waiver

ANY DISPUTE ARISING OUT OF OR RELATED TO THESE TERMS, THE AUP, THE AI COMPLIANCE ADDENDUM, OR THE SERVICE WILL BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION ("AAA") UNDER ITS COMMERCIAL ARBITRATION RULES. THE SEAT OF ARBITRATION IS Washington, USA. THE ARBITRATOR'S DECISION IS FINAL AND BINDING. CLAIMS MUST BE BROUGHT IN THE PARTY'S INDIVIDUAL CAPACITY. CLASS, COLLECTIVE, AND REPRESENTATIVE ACTIONS ARE WAIVED. EACH PARTY WAIVES THE RIGHT TO A TRIAL BY JURY.

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect intellectual property, confidential information, or to compel arbitration.

15. Governing Law; Venue

These Terms are governed by the laws of Washington, USA, without regard to conflict-of-law rules. The exclusive venue for any action not subject to arbitration is the state and federal courts in Washington, USA.

16. Changes

We may update these Terms, the AUP, or the AI Compliance Addendum from time to time. Material changes will be announced by email or in-app at least 14 days before they take effect, and continued use of the Service after the effective date constitutes acceptance.

17. Miscellaneous

• These Terms, together with the AUP, AI Compliance Addendum, Privacy Policy, and any order form or subscription agreement, are the entire agreement.
• If any provision is held unenforceable, the remainder remains in effect.
• You may not assign without our prior written consent. We may assign without consent.
• A waiver is effective only in writing.

Lead Friendly LLC Lead Friendly LLC, PO Box 88413, Tukwila, WA 98138 privacy@leadfriendly.com