A premium website. One-tap inventory photos. Scan a VIN and the car is live on your site, pushed to CarGurus, and on Cars.com and DealerCenter via feed. Every inquiry lands in one inbox and an AI works it — by text, by email, or on a call it answers itself, 24/7. Then desk the deal, submit to the lender, print the jacket, ask for the review.
Lead Friendly runs the front office for 22 other industries too — see yours →
Your browser will ask for microphone access — that's how the AI hears you. Then just talk, like a normal call. 3 min max, no form, no phone number.
Last updated 2026-09-24
Appointment booked → CRM updated.
Sat 10:00 AM · Deal moved to "Appointment set" · SMS sent: "Sat 10am — 2019 F-150 XLT stk 4471 — 1120 S Lane St. Reply C to change." · recording + transcript saved
Illustrative call, the platform's own voice. Hear it as your store — paste your website above.
Across every store and front office on Lead Friendly so far. Real counts from the platform, rounded down.
Yes — Lead Friendly is an agentic AI CRM built for car dealerships. "Agentic" means it does the work rather than storing records for you to work: you pick the car dealerships template and paste your website, and it builds an AI phone agent that answers and places calls, books straight onto your calendar, and then proposes the follow-up automations and campaigns your business should be running. Contacts, pipeline, calendar, call recordings, transcripts, and AI summaries are all in the same subscription, and every automation it proposes arrives paused so nothing sends until you approve it. Here is what that looks like for car dealerships. Every inbound call is answered and routed to the right department, with test drives and service visits booked on the spot — including nights and weekends when the BDC is off the clock.
Pick “Auto dealership”, paste your site, and the BDC agent is ready:
Automations are proposed paused and campaigns as drafts — nothing runs until you approve it, and money actions always ask first.
Stage 02 · The photo
Shot on the lot with a phone. One tap later it's standing in a studio — or out on an open road that suits a truck. Every wheel in frame, every car in the batch matching.
Phone photo · on the lotReal photos of a truck in a live dealer's inventory — 2019 Toyota Tundra 1794 Edition.
How a car moves through it
A site that looks like the store you wish you had. Twenty-plus templates with real motion. Built for you, owned outright, one indexable page per vehicle.
112 vehicles in stock · updated today
2019 Toyota Tundra 1794101,132 mi$35,800
2018 Audi Q5 Premium Plus82,810 mi$17,500
2013 Subaru WRX STI54,136 mi$16,999Phone photo in. Listing photo out. One tap. White background, or a scene matched to the make and model. Batch-consistent. Runs Northwest Auto Brokers' listings today.
Phone photo · on the lot
Studio · one tapScan it. It's live before you're back at the desk. Decode, price, photos — published to your site and pushed to CarGurus; Cars.com and DealerCenter via feed. You see the last push and the count.
Every inquiry in one inbox. The AI already knows the car. Answer by text and hand you the warm ones, or take every call 24/7. Never invents a car you don't have.
Is the black Tundra still…
Booked · Sat 10:00 AM
Q5 financing question
What’s my trade worth?
Two thousand old customers, sitting in the CRM. New stock, service due, positive equity. Drafted for you; you switch it on. Quiet hours and DNC enforced.
Desk it on the screen the lead came in on. Four-square, KBB values through Cox, F&I menu, fair-lending checks.
The desk, F&I and paperwork in detail →
| Down | 60 mo | 72 mo | 84 mo |
|---|---|---|---|
| $2,000 | $566 | $487 | $431 |
| $3,000 | $546 | $470 | $416 |
| $5,000 | $506 | $436 | $386 |
Submit from the desk. Any lender. Through Dealertrack — in certification with Cox — or email the credit app with KBB value and book-out sheet to lenders that aren't on it. Decisions come back to the deal.
Approved. Print it. Sign it. Fund it. Buyer's order, RISC with the TILA box, disclosures — e-signed, tracked sold → funded.
The review. The Google profile. The books. Feedback text, review link, Google Business Profile managed, month-end reporting.
Screens drawn from the app with example store data. Vehicle photos and listings are real.
One store, the whole loop
An independent store in Washington moved their website, inventory, phones, desk and lender packets onto Lead Friendly — a store with ten-year relationships with its old vendors. What changed wasn't one tool — it was not having six.
The AI BDC
Every inbound call is answered and routed to the right department, with test drives and service visits booked on the spot — including nights and weekends when the BDC is off the clock.
Outbound calls to fresh internet leads within minutes — the window where contact rates are highest — to qualify the shopper and book the visit before the second dealer picks up the phone.
Contacts, pipeline stages, appointment calendar, and full call/text/email history live in the same subscription as the AI agent. Sales staff see what the agent said; the agent remembers what sales staff logged.
Reactivate service-due customers and re-engage unsold showroom traffic on the cadence you set — proposed as paused automations you approve before anything sends.
A call that rings out becomes a logged contact, an instant text-back, and a follow-up task instead of a shopper who bought elsewhere.
A twenty-to-eighty-unit lot rarely justifies a salaried BDC seat, and one seat still only covers weekday hours. The agent does the two jobs a BDC exists for — fast first contact and persistent follow-up — across all hours, and hands off to a person for anything involving negotiation or a specific deal.
No wizard first. The phone rings first.
The first question every dealer asks.
Compliance
Every outbound call passes through a single compliance guard that enforces: artificial-voice disclosure (auto-injected into the agent prompt), TCPA quiet hours resolved from the destination timezone, internal DNC + STOP/opt-out ledger, per-state two-party recording-consent decision, and per-destination velocity caps. Federal/state DNC list scrubbing of contacts you upload is your obligation under the platform's DNC attestation — see /compliance for the full posture.
Answers and pricing last updated September 29, 2026.
No. Start with the phone and the inbox; connect your existing feed so the agent quotes your real inventory. Move the website when your current contract ends.
Once your feed is connected, yes — stock number, price, mileage, availability, daily. Before that it knows your business from your website and says plainly it can't quote stock yet.
Pushed to CarGurus; Cars.com and DealerCenter via feed, and a standard feed any other platform can pull. You see the last successful push and the count.
Through Dealertrack — in certification with Cox — or email the credit app with KBB valuation and book-out sheet as one packet, for lenders that aren't on it.
Yes, under the FCC's 2024 ruling, when consent, disclosure, quiet hours and DNC are enforced. Lead Friendly enforces them before a call is placed. Inbound calls to your number are always fine.
Plans from $49/month with AI minutes included; the website build is quoted per store and owned outright. Free trial: 7 days or 30 AI voice minutes, whichever comes first; no credit card.
That is the size of store Lead Friendly is priced and built for. A twenty-to-eighty-unit lot rarely has a staffed BDC, and enterprise dealership CRMs are quoted per rooftop on annual contracts that assume you do — plus a dedicated performance manager. Here the AI agent is the BDC: it answers sales, service, and parts calls, calls fresh internet leads back within minutes, and books test drives, with the CRM, telephony, and compliance in the same month-to-month subscription. Pick the auto-dealership template, paste your site, and it builds itself. No per-rooftop contract and no implementation project.
An AI CRM for car dealers combines the customer database and pipeline of a dealership CRM with AI agents that do the BDC work themselves — answering sales, service, and parts calls, calling internet leads back, and booking test drives and service visits. Lead Friendly reads your dealership website, builds that agent, then proposes the automations a store should run — internet-lead speed-to-lead, unsold-showroom re-engagement, service-due follow-up — created paused so you approve before they send. The agent never quotes out-the-door pricing or negotiates; it routes, qualifies, and books, and every touch is logged on the contact record.
Enterprise dealer platforms are built and priced for franchise groups, and most still rely on your staff to make the calls. Lead Friendly is priced for independent and small franchise stores, and the AI agent does the calling itself: reception across sales/service/parts, internet-lead callbacks in minutes, and follow-up campaigns — with CRM, telephony, and TCPA/FCC compliance included in one subscription instead of stitched together from separate vendors.
No. The agent is hard-scoped to route, qualify, and book. It never quotes out-the-door pricing, payments, or trade values and never negotiates — those conversations belong to your desk. It books the appointment so your closers have the conversation in person.
Solo is the free trial: 7 days or 30 AI voice minutes, whichever comes first; no credit card. Starter is $49/month and Pro is $99/month for 400 included AI voice minutes, plus the full agentic CRM — the agent builds itself from your website and proposes your automations and campaigns. Annual billing is about 20% cheaper. Full breakdown at /pricing.
AI voice agents + CRM + TCPA-gated compliance. Free trial: 7 days or 30 AI voice minutes, whichever comes first. No card required.
Not a dealership? Lead Friendly runs 22 other front offices.
That's the whole trial start. No card, no wizard, no waiting for verification to hear it work.
