Lead Friendly answers your sales line 24/7 as your store, books the visit, and once you add your CRM's lead email, sends each call and website lead to it as an ADF lead (how). Your DMS, your CRM, your lenders and your people stay exactly as they are. Lead Friendly for Dealers is $349 a month on the monthly plan, with no contract.
Lead Friendly runs the front office for 22 other industries too — see yours →
Your browser will ask for microphone access — that's how the AI hears you. Then just talk, like a normal call. 3 min max, no form, no phone number.
Last updated 2026-11-04
Appointment booked → CRM updated.
Sat 10:00 AM · Deal moved to "Appointment set" · SMS sent: "Sat 10am — 2019 F-150 XLT stk 4471 — 1120 S Lane St. Reply C to change." · recording + transcript saved
Illustrative call, the platform's own voice. Hear it as your store — paste your website above.
What happens to each call
Once your inventory feed is connected it answers with the price and mileage of the car they mean, and books a time to see it. It never invents a car you don't have.
It never quotes a payment or a rate, and gives no trade value unless you switch on trade ranges. It takes the details and books the visit, and your desk works the numbers the way it does today.
It answers as your store, takes the name and number, and books a time. The call is waiting in Lead Friendly with the transcript (and the recording where the law allows), and in your email if you turn on call summaries.
It transfers to the number you set, during the hours you set. Outside them it takes the message, and can text it to the team member you choose.
Once your business and texting registration are approved, a missed caller gets a text back, and their replies land in your inbox for your team to answer.
Add your CRM's lead email and every inbound call where the caller spoke, and every website form lead, is emailed to it as an ADF lead, the format VinSolutions, Elead, DealerSocket and most dealer CRMs import. Your salespeople work it where they work today.
The AI phone agent in detail → · What connects, and how → · What do missed calls cost you? →
Two independent lots in Kent, WA
Smart Motorz's AI agent answered 48 inbound calls between July 22 and August 27. Eight came in before 9am, after 7pm or on a Sunday, 3 ended with an appointment booked, 5 callers asked for a callback and 4 were transferred to someone at the store. Between Smart Motorz and Northwest Auto Broker, 161 new sales leads from CarGurus, Cars.com, Dealer Car Search and their own websites landed in one inbox, each with the vehicle and source attached.
Across every store and front office on Lead Friendly so far. Real counts from the platform, rounded down.
Yes — Lead Friendly is an AI calling agent with a built-in CRM for car dealerships. You pick the car dealerships template and paste your website, and it builds an AI phone agent that answers calls 24/7 as your business, texts back the ones it misses, books straight onto your calendar, and proposes the follow-up automations your business should run — created paused, so nothing sends until you approve it. Contacts, pipeline, recordings and transcripts all sit in the same monthly subscription. Here is what that looks like for car dealerships. Every inbound call is answered and routed to the right department, with test drives and service visits booked on the spot — including nights and weekends when the BDC is off the clock. An automation you switch on texts each new internet lead and can have the AI agent call, to qualify the shopper and book the visit while they are still shopping — for website, ADF/XML and marketplace-email leads alike.
Pick “Auto dealership”, paste your site, and the BDC agent is ready:
Automations are proposed paused and campaigns as drafts — nothing runs until you approve it, and money actions always ask first.
The AI BDC
Every inbound call is answered and routed to the right department, with test drives and service visits booked on the spot — including nights and weekends when the BDC is off the clock.
An automation you switch on texts each new internet lead and can have the AI agent call, to qualify the shopper and book the visit while they are still shopping — for website, ADF/XML and marketplace-email leads alike.
Contacts, pipeline stages, appointment calendar, and full call/text/email history live in the same subscription as the AI agent. Sales staff see what the agent said; the agent remembers what sales staff logged.
Re-engage past shoppers who didn't buy with an AI calling campaign on the cadence you set — drafted for you, and nothing sends until you approve it.
With missed-call text-back switched on, an inbound call that ends without a conversation — busy, no answer, voicemail, or the caller hangs up on the agent — gets one text back, and the caller becomes a contact in the CRM instead of a shopper who bought elsewhere.
A twenty-to-eighty-unit lot rarely justifies a salaried BDC seat, and one seat still only covers weekday hours. The agent does the two jobs a BDC exists for — fast first contact and persistent follow-up — across all hours, and hands off to a person for anything involving negotiation or a specific deal.
CarGurus, Cars.com and ADF/XML lead intake
Syndication sends your inventory out to the marketplaces. Lead intake brings the shoppers who inquire back in. Setting up one does not set up the other.
What does not happen by default: no automatic text and no AI call to the shopper. To answer ADF leads automatically, turn on the AI Auto Responder (an AI-written text or email; a text that lands in quiet hours waits for the texting window to open) or switch on an automation for new leads that texts them and can have the AI agent call. Automations start paused, and each run's first text or call waits for your approval until you set it to send automatically. The automatic call on website form leads is a setting on the web-lead endpoint and does not apply to ADF leads.
Your phone rings first. Nothing is replaced.
The first question every dealer asks.
Compliance
Every outbound call passes through a single compliance guard that enforces: artificial-voice disclosure (auto-injected into the agent prompt), TCPA quiet hours resolved from the destination timezone, internal DNC + STOP/opt-out ledger, per-state two-party recording-consent decision, and per-destination velocity caps. Federal/state DNC list scrubbing of contacts you upload is your obligation under the platform's DNC attestation — see /compliance for the full posture.
Pricing
Every dealership module is included — nothing is granted by hand, nothing is quoted separately. You buy the plan and the desk, the lot, the lender packet and the rest are open the moment the payment clears.
Lead Friendly for Dealers
$349per month
Or $279/month billed annually ($3,348 a year — saves $70 a month). Plus a one-time $500 setup fee on your first invoice: we load your inventory, wire your feeds and your lead sources, and build and tune the agent with you. It does not recur.
Sales tax is not included in plan prices: at checkout it is calculated from your billing address and added to everything on your invoice.
Switching from another dealer platform? The first 10 dealers who show a recent invoice get 30% off the first 3 months and the $500 setup fee waived, and we move your scripts, contacts and call forwarding. Monthly plan only; usage past the plan is billed as usual. Ask for the switching offer.
Monthly plan: no contract; cancel any time and it ends with the billing period. Want to hear it answer as your store before you pay? Get a test line for your store.
Rather not run it yourself? Managed is $799/month and we run the store's front office for you.
Same services, pointed at a lot: a dealership website with a page for every car generated from your feed, 8 walkaround videos a month cut from your own stock and posted once you approve them, and the search and AI-visibility work for the makes and models you actually carry — audited at launch, then checked every month, with us applying the fixes. The website is built and hosted on Lead Friendly and is yours while you are a customer.
The $349 plan above includes a website too. It does not include the videos, the search and AI-visibility work, or us running the front office: that one is the software, run by your team. See the managed service.
Included, all of it
Plus the full CRM every plan gets: contacts, pipeline, calendar, recordings, transcripts, AI summaries, automations and platform-enforced TCPA + FCC compliance.
If you want more
Everything above works on top of the software you run today. The same plan also includes the photo studio, VIN-to-listing inventory, the desk and the deal jacket. Use them, or don't.
Stage 02 · The photo
Shot on the lot with a phone. One tap later it's standing in a studio — or out on an open road that suits a truck. Every wheel in frame, every car in the batch matching.
Phone photo · on the lotReal photos of a truck in a live dealer's inventory — 2019 Toyota Tundra 1794 Edition.
How a car moves through it
A site that looks like the store you wish you had. Built for you and included in the plan, with one indexable page per vehicle.
112 vehicles in stock · updated today
2019 Toyota Tundra 1794101,132 mi$35,800
2018 Audi Q5 Premium Plus82,810 mi$17,500
2013 Subaru WRX STI54,136 mi$16,999Phone photo in. Listing photo out. One tap. White background, or a scene matched to the make and model. Batch-consistent. Runs Northwest Auto Brokers' listings today.
Phone photo · on the lot
Studio · one tapScan it. It's live before you're back at the desk. Decode, price, photos — published to your site and pushed to CarGurus; Cars.com and DealerCenter via feed. You see the last push and the count.
VIN scan and inventory in detail →
What pushes to CarGurus, Cars.com, Google and Facebook →
Every lead in one CRM. The AI already knows the car. It takes every call 24/7, and once you switch it on it texts new leads and hands you the warm ones. Never invents a car you don't have.
The AI BDC for independent dealers in detail →
After-hours answering →
Lead follow-up without an outsourced BDC →
What do missed calls cost you? →
Is the black Tundra still…
Booked · Sat 10:00 AM
Q5 financing question
What’s my trade worth?
Two thousand old customers, sitting in the CRM. New stock, service due, positive equity. Drafted for you; you switch it on. Quiet hours and your do-not-call list enforced.
Desk it on the screen the lead came in on. Four-square, F&I menu, fair-lending checks. Book values are entered by your appraiser; a KBB feed through Cox is not live yet.
Deal desk, F&I menu and deal jacket in detail →
All our software for independent lots →
What connects, and what does not yet →
| Down | 60 mo | 72 mo | 84 mo |
|---|---|---|---|
| $2,000 | $566 | $487 | $431 |
| $3,000 | $546 | $470 | $416 |
| $5,000 | $506 | $436 | $386 |
Submit from the desk. Any lender. Through Dealertrack — in certification with Cox — or email the credit app with KBB value and book-out sheet to lenders that aren't on it. Decisions come back to the deal.
Approved. Print it. Sign it. Fund it. Buyer's order, RISC with the TILA box, disclosures — e-signed, tracked sold → funded.
The review. The Google profile. The books. Feedback text, review link, Google Business Profile managed, month-end reporting.
Screens drawn from the app with example store data. Vehicle photos and listings are real.
Answers and pricing last updated November 13, 2026.
No. Lead Friendly sits in front of them. It answers the phone, books the visit, and once you add your CRM's lead email, sends each inbound call and website form lead to it as an ADF lead. Your DMS, your CRM, your lenders and your desk stay exactly as they are. Connect your inventory feed so the agent quotes your real cars.
Not on the monthly plan. Lead Friendly for Dealers at $349/month is billed monthly and you can cancel any time; it ends at the end of the billing period. The annual plan ($279/month) is paid for the year up front and is not refundable. The $500 setup fee is charged once, on the first invoice, and is not refundable.
Once your feed is connected, yes — what is on the lot, with price and mileage, updated daily. It repeats a stock number only when the caller reads it out. Before that it knows your business from your website and says plainly it can't quote stock yet.
Pushed to CarGurus; Cars.com and DealerCenter via feed, and a standard feed any other platform can pull. You see the last successful push and the count.
You don't need us to. Keep submitting from your DMS, Dealertrack or RouteOne exactly as you do now; Lead Friendly handles the call before the customer reaches your desk. If you choose to desk deals in Lead Friendly too, its Dealertrack rail is in certification with Cox, and it can email the credit app with the book-out sheet as one packet.
Yes, under the FCC's 2024 ruling, when you have the right consent and the call follows disclosure, quiet-hours and do-not-call rules. Lead Friendly enforces quiet hours, your do-not-call list and opt-outs before a call is placed, has the AI disclose itself on every call, and keeps consent records; getting the consent is yours. Inbound calls to your number are always fine.
Not out of the box. An ADF/XML or marketplace lead becomes a contact with its vehicle of interest, a pipeline card, a task and an owner alert. The shopper is texted only once you turn on the AI Auto Responder or an automation for new leads, and called only by an automation you build with an AI call step. Automations start paused, and each run's first text or call waits for your approval until you set it to send automatically. The automatic call on website form leads is a separate setting on the web-lead endpoint and does not apply to ADF leads.
Lead Friendly for Dealers is $349/month, or $279/month billed annually, plus a one-time $500 setup fee — every dealership module included, no module granted by hand. The monthly plan has no contract. The general plans start at $49/month if you only want the CRM and the AI phone agent. A website for your store is included: contact us, tell us what you want, and we build it and show you.
That is the size of store Lead Friendly is priced and built for. A twenty-to-eighty-unit lot rarely has a staffed BDC, and enterprise dealership CRMs are quoted per rooftop on annual contracts that assume you do — plus a dedicated performance manager. Here the AI agent is the BDC: it answers sales, service, and parts calls, follows up internet leads by text and AI call once you switch that on, and books test drives, with the CRM, telephony, and compliance in the same month-to-month subscription. Pick the auto-dealership template, paste your site, and it builds itself. No per-rooftop contract and no implementation project.
An AI CRM for car dealers combines the customer database and pipeline of a dealership CRM with AI agents that do the BDC work themselves — answering sales, service, and parts calls, calling internet leads back, and booking test drives and service visits. Lead Friendly reads your dealership website, builds that agent, then proposes the automations a store should run — a new-lead text, test-drive confirmations, post-visit follow-up and a past-shopper campaign — created paused so you approve before they send. The agent never quotes out-the-door pricing or negotiates; it routes, qualifies, and books, and every touch is logged on the contact record.
Enterprise dealer platforms are built and priced for franchise groups, and most still rely on your staff to make the calls. Lead Friendly is priced for independent and small franchise stores, and the AI agent does the calling itself: reception across sales/service/parts, internet-lead follow-up by text and AI call, and follow-up campaigns — with CRM, calling minutes, and TCPA/FCC compliance included in one subscription (phone numbers billed per number) instead of stitched together from separate vendors.
No. The agent is hard-scoped to route, qualify, and book. It never quotes out-the-door pricing, payments, or trade values and never negotiates — those conversations belong to your desk. It books the appointment so your closers have the conversation in person.
Lead Friendly for Dealers is $349/month ($279/month billed annually) plus a one-time $500 setup fee, and includes 1,800 AI voice minutes and 2,500 texts a month, the full agentic CRM and every dealership module — deal desk, inventory, dealer website metrics, equity mining, data providers, the DMS lead webhook and multi-rooftop rollup. The monthly plan has no contract. If you want the CRM and the AI phone agent without the dealership modules, the general plans start with a free trial (7 days, card required, then billed monthly unless you cancel): Starter is $49/month and Pro is $99/month for 400 included AI voice minutes. Annual billing is about 20% cheaper on every plan. If you would rather we ran it for you, Managed is $799/month. Full breakdown at /pricing.
Written for independent used-car dealers. Each one names its sources and says where another tool fits better.
Not a dealership? Lead Friendly runs 22 other front offices.
We build the agent from your website and give you a test number. Call it from your own phone and ask about a car on your lot. Nothing changes on your main line until you say so.
