AI phone agent for car dealerships: sales, service and parts calls answered day and night

An AI voice agent that answers the store’s phone itself, the work a BDC does on the phone. Lead Friendly’s agent answers sales, service and parts calls day and night, searches your real inventory before it describes a car, books the test drive or service visit, saves the caller and the car they want in the CRM, and transfers to a person when one is needed. It never quotes an out-the-door price, a payment, an APR or a trade value.

Yes. It works out from what the caller says whether they want to buy, need service or want a part. For service it takes the year, make and model, the problem or the service, and a day that suits, then books the visit on your calendar. It cannot see your service lane or a repair order, because it has no connection to your DMS.

It can tell a caller what a car in your inventory is listed at, because it reads that from your inventory. It never quotes an out-the-door price, a monthly payment, an APR or a trade value, and it never negotiates: it tells the caller the real number depends on incentives and their trade, and books a visit.

Yes, to the transfer number you set on the agent, when the caller asks for a person or the call needs one. Set transfer hours and it only transfers inside them; outside them it takes a message, and if you add a team member’s mobile number it texts that person before it promises a callback. Each agent has one transfer number, so a store that wants sales and service to ring different lines gives each department its own number and agent.

The agent answers them. It books into the open hours on your calendar, takes a message for anything it cannot do, and does not try to transfer outside your transfer hours. A call that ends without a conversation gets one text back, held until quiet hours end rather than dropped.

Leads from a website form you connect can be called by the agent automatically: auto-call is on when you create the connection, with no wait or a delay you choose. ADF and marketplace leads are not texted or called until you switch on the AI Auto Responder or an automation, and automations start paused. Every call passes quiet hours, your do-not-call list and opt-outs first. We do not publish a response time, because none has been measured.

No. It works from the Lead Friendly inventory and CRM, not your DMS, and nothing from a call is written back to one. The dealer plan includes a lead webhook that sends new ADF and website form leads to your DMS or CRM as JSON, if it accepts one. Phone calls are not sent through it.

Yes, on every call. The disclosure is added to the agent’s greeting automatically and cannot be switched off, and an agent asked whether it is an AI must say yes. Where state law needs it, the recording notice is part of the same opening.

Lead Friendly for Dealers is $349/month, or $279/month billed annually ($3,348 a year), plus a one-time $500 setup fee. The setup fee is billed once, on the first invoice: we load your inventory, wire your feeds and your lead sources, and build and tune the agent with you. The plan includes 1,800 AI voice minutes and 2,500 texts a month, then $0.12 a minute from a prepaid wallet, the full CRM with unlimited seats and AI agents, and all seven dealership modules: deal desk, inventory manager, dealer website metrics, equity mining, data providers, a lead webhook to your DMS and a multi-rooftop rollup. It covers one store per subscription, and dealership modules are never resold through an agency account. A US phone number is $3 a month from your wallet and is not part of any plan. The general plans, Starter at $49/month, Pro at $99/month and Agency at $199/month, are for any business and do not include the dealership modules. A website for your store is included: contact us, tell us what you want, and we build it and show you. Sales tax is not included in plan prices: at checkout it is calculated from your billing address and added to everything on your invoice.