Integrations / Calendars, CRM and automation
HubSpot, Salesforce and Lead Friendly
LiveCarrying real traffic for customers today. Status checked October 14, 2026.
On Pro and above, Lead Friendly syncs contacts with HubSpot in both directions. With Salesforce it pushes contacts one way, from Lead Friendly to Salesforce. Only contact details move. Deals, pipelines, notes and custom objects do not sync, so keep your CRM for those or use Lead Friendly’s own.
What moves
- HubSpot, both ways
- Contact email, first and last name, phone and company.
- Salesforce, one way
- Contacts pushed from Lead Friendly to Salesforce: email, name and phone. Changes made in Salesforce do not come back, and company is not written.
- Not synced
- Deals, pipelines, activities, notes, call recordings and custom objects.
How it works
- Connect HubSpot or Salesforce from the integrations settings and approve access.
- New and changed contacts in Lead Friendly are pushed to the CRM.
- For HubSpot, changes in HubSpot come back by webhook, and a skip on repeat writes stops contacts bouncing between the two systems.
What it does not do
- Contact fields only. It is not a full CRM migration.
- Salesforce is outbound only today: it does not read changes back from Salesforce.
- A paid plan feature: Pro and above.
- Call outcomes, recordings and transcripts live in Lead Friendly’s contact record, not in the other CRM.
What to do today
If your team must see call notes in HubSpot or Salesforce, pass them through the API, webhooks or Zapier on Pro and above.
Frequently asked questions
Do I need a separate CRM?
No. Lead Friendly includes a CRM. The sync is for teams that already run HubSpot or Salesforce and want contacts kept in step.
Does it sync deals?
No. Contact details only today, and Salesforce is one way.
Related
Need one that is not listed?
Tell us the system and what you need it to do. We list an integration as in progress only once work has started.