Integrations / Inventory and marketplaces
Google vehicle listings and Lead Friendly
Via feedData moves by a file or feed URL that one side reads or writes. There is no API connection between the two systems. Status checked October 14, 2026.
Lead Friendly serves your inventory as a feed URL in the column format Google vehicle listings expects. You add the URL in Google’s own setup and Google fetches it on a schedule. Google approves its own listings, and Lead Friendly cannot speed that up or see the result.
What moves
- To Google
- A feed URL that Google fetches. Nothing is pushed to Google.
How it works
- Fill in the dealer profile: name, address and phone, and the store code that ties the feed to your Business Profile location.
- Turn on your public inventory feed and copy the Google-format URL from Lead Friendly.
- Add it in Google’s vehicle listings setup as a scheduled fetch.
- Google validates the file against its own rules before it shows a listing.
What it does not do
- Self-serve on Google’s side: Lead Friendly does not log in to Google or manage approval.
- Lead Friendly cannot see per-vehicle results from Google, so a vehicle is shown as published when it is in the live feed, not when Google lists it.
- It is not a lead integration.
What to do today
If Google rejects rows, fix the field it names in the inventory or dealer profile and let it fetch again.
Frequently asked questions
Does Lead Friendly submit listings to Google for me?
No. It serves a feed URL that Google fetches. Whether and when Google shows a listing is Google’s decision.
Related
Need one that is not listed?
Tell us the system and what you need it to do. We list an integration as in progress only once work has started.