Lead Friendly

Integrations / DMS

Frazer and Lead Friendly

Not offeredNot available from Lead Friendly today. The row says what to do instead. Status checked November 4, 2026.

Nothing connects the two today. Lead Friendly has no Frazer feed and writes nothing into Frazer, so deals, forms, accounting and buy-here-pay-here notes stay in Frazer. What a Frazer dealer would use Lead Friendly for is the front of the store: the AI agent answers the calls the lot misses, books the visit and follows up. Cars get into Lead Friendly by a VIN scan from your phone or an inventory feed URL, or you attach your website so the agent answers stock questions from it.

What moves

Into Lead Friendly
Nothing from Frazer. Cars come in by VIN scan, or from an inventory feed URL (CSV or JSON) if your website provider publishes one.
Back to Frazer
Nothing. No API connection, no file and no write-back.
Not shared
Deals, forms, accounting, credit applications and buy-here-pay-here notes.

Where it stands

  1. Keep Frazer as the system of record for deals, forms, accounting and notes.
  2. Lead Friendly builds the agent from your website and puts it on a test number. Call it yourself before anything changes on your main line.
  3. Add cars with a VIN scan from your phone, or give Lead Friendly your website’s inventory feed URL, so the agent can answer stock questions.
  4. Have your phone provider forward the calls nobody picks up to your Lead Friendly number.
  5. Calls, texts and booked visits land in the Lead Friendly CRM. Desk and paper the deal in Frazer as you do today.

What it does not do

  • No Frazer feed in either direction. Inventory, deals and leads do not sync with Frazer.
  • A car you sell in Frazer has to be marked sold in Lead Friendly too, unless your inventory feed URL drops it and you have turned on marking missing cars sold.
  • Lead Friendly keeps no general ledger, does not e-file titles with the DMV and does not service buy-here-pay-here notes, so it does not replace Frazer.

What to do today

Run both. Frazer runs the back office; Lead Friendly answers the phone, texts back and follows up. The comparison page covers who needs which.

Frequently asked questions

Does Lead Friendly integrate with Frazer?

No. There is no Frazer connection and no Frazer feed, and nothing is written into Frazer. Frazer dealers run the two side by side.

How do my cars get into Lead Friendly without a Frazer feed?

Scan the VIN on the door sticker with your phone and the specs fill in, or give Lead Friendly an inventory feed URL in CSV or JSON if your website provider publishes one, and it is read on a schedule. You can also attach your website so the agent answers stock questions from it.

Will this change how I use Frazer?

No. Deals, forms, accounting and notes stay in Frazer. Lead Friendly takes the calls the lot misses and the follow-up.

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