Lead Friendly for AI agents

Lead Friendly runs a public MCP server (Model Context Protocol). Point any MCP-capable agent — ChatGPT, Claude, or your own orchestrator — at the endpoint below and it can ask what Lead Friendly costs, which industries it serves, whether it can do a given job, and hand off a lead or a demo request. Agent to agent, no human in the loop.

Endpoint

POST https://www.leadfriendly.com/api/mcp
Content-Type: application/json
Transport: Streamable HTTP (JSON-RPC 2.0)
Auth: none (public discovery + lead-gen)

Discovery descriptors: /.well-known/mcp.json · /.well-known/ai-plugin.json · /llms.txt

Tools

get_pricing
Current subscription plans and prices, live from the source of truth.
list_industries
The industry verticals with a tailored AI agent template (optional keyword filter).
check_capability
Whether Lead Friendly can do a specific job — e.g. "call leads after hours", "dispatch trucks".
book_demo
Request a product demo for a prospect; returns a self-serve booking link.
create_lead
Hand off an interested sales lead to the Lead Friendly team. Never touches a customer’s CRM.

Try it

List the available tools:

curl -s https://www.leadfriendly.com/api/mcp \
  -H 'Content-Type: application/json' \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}'

Call a tool (get pricing):

curl -s https://www.leadfriendly.com/api/mcp \
  -H 'Content-Type: application/json' \
  -d '{"jsonrpc":"2.0","id":2,"method":"tools/call",
       "params":{"name":"get_pricing","arguments":{}}}'

Safety:every tool is read-only or routes an inbound lead to the Lead Friendly sales team. Nothing here authenticates a user, reads tenant data, or writes into any organization's CRM. Rate-limited per IP.

Questions?

Email hello@leadfriendly.com or read the compliance posture before wiring outbound.