Lead Friendly

Lead Friendly vs Selly Automotive

Selly Automotive sells an AI-powered CRM to independent, used-car and buy-here-pay-here dealers — AI lead nurturing, text campaigns and one place for email, texts and calls, connected to the tools you already run. Lead Friendly is an AI CRM for independent car dealerships with an agent that answers the phone and calls new leads back, and the website and deal desk built in.

Where Lead Friendly wins against Selly Automotive

An AI that answers the phone

Lead Friendly’s agent answers, qualifies and books test drives around the clock, and calls new internet leads back inside legal calling hours. Selly’s site does not describe an AI that answers or places phone calls.

Website and deal desk included

The dealer plan includes a store website we build for you, plus a four-square desk, F&I menu and an e-signed buyer’s order and retail installment contract. Selly plugs into your existing website; a website build and desking are not described.

Published price and a free trial

Lead Friendly for Dealers is $349 a month plus a one-time $500 setup, month to month, with a free trial first (7 days or 30 AI voice minutes, whichever comes first; no credit card). Selly’s pricing page is a contact form.

Bottom line

Same buyer, different shape. Selly is a messaging-led CRM that plugs into your existing website, DMS and inventory systems, and it names buy-here-pay-here stores as a core audience. Lead Friendly is phone-first: an AI that answers calls and rings new leads back, with calling hours, your do-not-call list and STOP opt-outs checked before it dials, plus the website, inventory intake and desk in one system, at a published price. If your leads die in text threads, compare the nurturing. If they die on the phone, that is the half Lead Friendly was built for.

Feature comparison

Selly capabilities read from sellyautomotive.com in September 2026. “Not described” means their site does not mention it, not that the product cannot do it. Pricing is not published — verify directly.

CapabilityLead FriendlySelly Automotive
What the product fundamentally is
A dealership store OS: AI phone agent and CRM, plus inventory photos, VIN-to-listing, desking, F&I and a built website included in the dealer plan.An AI-powered CRM for independent, used-car and BHPH dealers that centralises email, text and calls and plugs into existing tools.
Built for independent and BHPH dealers
PartialIndependent and used-car stores; no BHPH-specific features
YesMarkets explicitly to independent, used and BHPH stores
AI voice agent answering the phone
YesAnswers, qualifies and books test drives, 24/7
Not described on Selly’s site
AI calling new internet leads back
YesInside legal calling hours, with your do-not-call list and STOP opt-outs checked first
Not described on Selly’s site
24/7 AI lead response and nurturing
YesBy text, email and phone
YesAI lead nurturing and response around the clock, with qualification alerts
Email, text and calls in one place
Yes
Yes
Text marketing campaigns (SMS and MMS)
YesWith quiet hours and opt-outs enforced
Yes
Deal desking, F&I menu and e-signed deal jacket
YesFour-square, F&I menu, Reg Z disclosures, buyer’s order and RISC e-signed
Not described on Selly’s site
Credit applications and lender submission
PartialEncrypted credit app and a lender packet by email; Dealertrack rail in certification with Cox; no bureau pull
Not described on Selly’s site
BHPH note servicing and collections
No
Not described on Selly’s site — a DMS usually carries this
Inventory photos and VIN scan to live listing
YesOne-tap background removal ($0.05 a photo from the wallet); scan a VIN and the car is decoded, priced and live
Connects to your existing inventory systems
Dealership website
YesIncluded in the dealer plan, built with you and hosted by us; a custom build you own outright is quoted per project
Integrates with your existing dealership website; a website build is not described
Integration breadth
PartialCRM, calendar and lead-source integrations; no certified DMS integrations
Yes100+ integrations with DMS platforms, websites, inventory systems and lead providers
TCPA, do-not-call list and quiet-hours enforcement on outbound
YesEnforced by the platform before any call or text is placed
Not described on Selly’s site — ask how consent is checked before a campaign sends
Pricing
Published and month-to-month. Lead Friendly for Dealers, with the desk, inventory tools and website: $349 a month ($279 a month on annual) plus a one-time $500 setup fee, with 1,800 AI voice minutes and 2,500 texts included. The CRM and AI phone agent alone: Starter $49/mo, Pro $99/mo, Agency $199/mo, AI voice minutes and SMS included.Not published; contact sales for a quote
Getting started
YesSelf-serve trial — 7 days or 30 AI voice minutes, whichever comes first; no credit card
Watch a demo or contact sales

How marketplace leads reach Lead Friendly, and what does and does not run when one lands: CarGurus, Cars.com and ADF/XML lead intake.

Choose Lead Friendly if…

  • • Calls go unanswered at nights and on weekends
  • • You want an AI that rings new leads back, not only texts them
  • • You want the website and the deal desk in the same system
  • • You shoot and list inventory from your phone
  • • You want a published monthly price and a trial without a demo

Choose Selly Automotive if…

  • • You run a buy-here-pay-here store and want a CRM that names it
  • • Text follow-up, not the phone, is where your leads stall
  • • You want everything wired into your existing DMS and website
  • • You need a specific integration from a catalogue of 100+

Frequently asked questions

Is Lead Friendly a Selly Automotive alternative?

For an independent or used-car store, yes — both are AI CRMs built for dealers who are not franchise stores. They are shaped differently. Selly is messaging-led: AI lead nurturing, text campaigns and a single place for email, texts and calls, plugged into your existing website, DMS and inventory tools through more than 100 integrations. Lead Friendly puts an AI agent on the phone that answers calls and rings new leads back, and brings the website, inventory intake and the deal desk inside the same system.

Does Selly Automotive have an AI voice agent?

Selly’s site, read in September 2026, describes AI lead nurturing and response, text campaigns and centralised calls, but does not describe an AI agent that answers or places phone calls. Ask Selly directly if phone coverage at nights and weekends is what you are buying for. Lead Friendly’s agent answers inbound calls and calls new internet leads back inside legal calling hours.

Which is better for a buy-here-pay-here dealer?

Selly markets itself to BHPH stores by name; Lead Friendly has no BHPH-specific features and does not service notes or run collections. Most BHPH stores already run a DMS for note servicing either way. If what you need is follow-up on top of that DMS, Selly’s integration-first shape fits. If the gap is the phone, the website, or a deal process spread across several tools, Lead Friendly covers more of it.

How much does Selly Automotive cost?

Selly does not publish prices; its pricing page is a contact form, so you will need a quote. Lead Friendly publishes its prices and bills month-to-month: Lead Friendly for Dealers, with the website and deal desk, is $349 a month ($279 a month on annual) plus a one-time $500 setup fee, with 1,800 AI voice minutes and 2,500 texts included; the CRM and AI phone agent alone are $49, $99 or $199 a month, with AI voice minutes and SMS included.

Can I keep my current website and DMS with Lead Friendly?

Yes. The AI agent and CRM work with whatever website you have — route your forms and a tracked number into Lead Friendly and keep the site. We have no certified DMS integrations, so a DMS stays a separate system; Selly’s 100+ integrations are an advantage if keeping everything connected to an existing DMS is the priority.

Covering the phone without a BDC? BDC coverage for small dealerships.

From a customer

“Katie has handled more than 250 real conversations on our Chamber lines since mid-September, including more than 25 outside business hours. When Terry and I catch something, Lead Friendly investigates it, explains what actually happened and fixes the underlying problem. That is rare.”

Lawrence, Chamber Approved
2,100+
calls run through Lead Friendly
2,300+
messages sent and answered
2,900+
contacts in the CRM

Switching from Selly Automotive

  1. Start on Lead Friendly for Dealers. The one-time $500 setup is the work: we load your inventory, wire your feeds and your lead sources, and build and tune the agent with you. Tell us what you want on your store’s website and we build it.
  2. Scan each VIN with your phone: the car goes live on your site and is pushed to CarGurus, with a feed for Cars.com. CarGurus and Cars.com leads land in the lead inbox by ADF.
  3. Import your customer list from a CSV and forward the store’s number to the AI agent. Your DMS stays as it is, including for note servicing: Lead Friendly sits beside it and writes nothing back.

Rather hear it first? Talk to the agent in your browser, no signup and no phone number.

Let it answer your phone for a week

7 days or 30 AI voice minutes, whichever comes first; no credit card. Keep your website and DMS; route a tracked number in and hear what it does.

Start free trialSee Lead Friendly pricing

Compare Lead Friendly with other tools

See the full comparison overview.