Lead Friendly

Lead Friendly vs AutoManager

AutoManager sells used-car dealers a dealer management system, a website and marketing product with inventory exports, and a CRM, each priced separately from a published starting figure. Lead Friendly is not a DMS. It is the AI phone agent, CRM, photos, VIN-to-listing, desk and website that sit in front of one, at a single published price.

Everything about AutoManager below was read from its own website on October 18, 2026. We list where AutoManager is the better choice, not just where we are. Verify on their site before you buy; vendors change plans without telling anyone.

Bottom line

AutoManager is the stronger choice for the back office and for listing reach: forms, F&I, buy-here-pay-here, lender integrations, exports to 250+ sites and a Facebook Marketplace posting utility, from $88 a month for the DMS. Lead Friendly covers the front of the store: an AI that answers your phone and calls leads back, with quiet-hours and do-not-call checks, plus a website you own. A dealer who keeps AutoManager for the books can add Lead Friendly for the phone.

Feature comparison

“Not described” means the pages we opened do not mention it, not that the product cannot do it. Lead Friendly's side is checked against our own product and our integrations page.

CapabilityLead FriendlyAutoManager
What the product fundamentally is
A dealership store OS: AI phone agent and CRM, plus inventory photos, VIN-to-listing, desking, F&I and an optional built website. Not a DMS.A DMS “designed specifically for used car dealers”, sold with a website and marketing product and a CRM as separately priced modules.
Deal desking, F&I and forms
YesFour-square, F&I menu, lender program checks, Reg Z disclosures and an e-signed deal jacket
YesF&I calculations and deal structures, and “10,000+ Contracts and Forms”
Buy-here-pay-here and accounting
NoNo buy-here-pay-here note servicing or collections
Buy Here Pay Here and QuickBooks Online and Desktop integration are listed on the DMS plan, each marked with a “+” on the pricing grid — ask what the marker adds
Lender submission
PartialCredit app and lender packet by email; a Dealertrack credit-application rail built against the Dealertrack API, in certification with Cox, not yet carrying applications; no RouteOne, no bureau pull
YesRouteOne, Dealertrack and CUDL listed, with credit check and low-cost card processing
Inventory exports and posting
PartialCarGurus is pushed twice a day; Cars.com (through ICC) and Google vehicle listings go by feed; Facebook Marketplace is in progress and nothing is posted there; no Autotrader feed
YesNightly exports to Cars.com, Craigslist, AutoTrader.com, eBay Motors and “more than 250 other sites”, plus a Facebook Marketplace auto-posting utility
Mobile app with VIN scan
YesPhone-first VIN scan: decode, price and photos go live on your site and push to CarGurus
YesiOS and Android app: VIN scanning, up to 100 photos, inventory search and edit; requires a WebManager subscription or trial
Native mobile app
NoNo native app; works in the phone’s browser, including VIN scan
YesAutoManager Mobile for iOS and Android; the CRM also lists a mobile app
Vehicle photos
YesOne tap from a phone photo to a white background or a themed scene; the car itself is cut out and not altered. AI photo background work is billed from your wallet at $0.05 a photo
PartialTake, edit and upload up to 100 photos from the app; background replacement is not described
Dealership website
YesCustom build, owned outright, quoted per project
YesResponsive dealer websites and WordPress integration, in the website and marketing plan
CRM and AI lead follow-up
YesA website-form lead is called automatically inside legal calling hours when the shopper gave call consent; marketplace (ADF) leads are called by an automation you switch on and set to run automatically
PartialThe CRM page is titled Selly Automotive CRM and says it “has joined AutoManager”; AI Lead Nurturing “Automatically engages every internet lead 24/7”, with auto-responders and texting
AI answering inbound calls
YesAnswers 24/7 (sales, service and after-hours), qualifies, books test drives and transfers to your staff
Not described; its CRM lists call routing, transfers and call recording with “AI insights”
TCPA, do-not-call list and quiet-hours enforcement on outbound
YesQuiet hours, your do-not-call list and STOP opt-outs are enforced before any call or text leaves. Consent and National Do Not Call Registry checks stay yours, and federal and state do-not-call scrubbing of any list you upload is your obligation
Not described — its plans list unlimited texting and text blasts, so ask how consent and quiet hours are checked
Pricing
Published: $349 a month ($279 a month on annual) plus a one-time $500 setup fee, with 1,800 AI voice minutes and 2,500 texts included. Month to month; sales tax is extra. AI photo background work is billed from your wallet at $0.05 a photo.Published per product, “starting” monthly: DMS $88, website and marketing $70, CRM and text marketing $140, DMS plus website $144. Footnotes mention a PowerSEO subscription, per-vehicle posting costs and KBB and J.D. Power subscriptions; contract terms are not stated on the page.

How marketplace leads reach Lead Friendly, and what does and does not run when one lands: CarGurus, Cars.com and ADF/XML lead intake.

Choose Lead Friendly if…

  • • You already have a DMS and want the phone and follow-up handled
  • • Calls go unanswered at nights and weekends, or web leads wait for a callback
  • • You want one published price, not a stack of modules to add up
  • • You want quiet hours, STOP and your do-not-call list enforced before every automated call and text
  • • You want a website built for you and owned outright

Choose AutoManager if…

  • • You need a DMS: forms, F&I, deals, inventory and accounting integrations
  • • You run buy-here-pay-here
  • • You want your inventory exported to 250+ sites or posted to Facebook Marketplace
  • • You submit deals through RouteOne or Dealertrack
  • • You want the lowest starting price for a used-car DMS

Frequently asked questions

Is Lead Friendly an AutoManager alternative?

Not as a DMS. AutoManager’s core is dealer management software for used-car dealers, with forms, F&I, buy-here-pay-here and accounting integrations, and Lead Friendly does not do the accounting or the note servicing. AutoManager also sells a website and marketing product and a CRM. Against those two modules the comparison is closer: Lead Friendly adds an AI that answers your phone, which AutoManager’s pages do not describe, and AutoManager adds export reach and Facebook Marketplace posting, which we do not have.

How much does AutoManager cost?

As of October 2026 AutoManager’s pricing page shows “starting” monthly prices: $88 for the DMS, $70 for the car dealer website and marketing plan, $140 for the CRM and text marketing plan, and $144 for the DMS and website together (verify on their site). Some items carry markers and footnotes about subscriptions and per-vehicle costs, so add up the lines you need and ask what each marker means. Lead Friendly’s dealer price is published: $349 a month ($279 a month on annual) plus a one-time $500 setup fee, with 1,800 AI voice minutes and 2,500 texts included.

Does AutoManager have an AI that answers the phone?

The pages we read do not describe one. Its CRM page lists AI Lead Nurturing that engages internet leads around the clock, an auto-responder, texting, call routing, transfers and call recording with AI insights. Lead Friendly’s agent answers calls 24/7 and calls website-form leads back inside legal calling hours when the shopper gave call consent.

AutoManager’s CRM says Selly Automotive. Is that a different product?

AutoManager’s CRM page is titled Selly Automotive CRM and says the product “has joined AutoManager”, so the two now appear on one page; we compare Selly Automotive separately. If you are weighing AutoManager’s CRM, read both.

Which comes first for a small lot: AutoManager or Lead Friendly?

If you need a DMS with forms, F&I, buy-here-pay-here and wide marketplace exports at a price that starts at $88 a month, AutoManager is in that category and Lead Friendly is not. If your books are covered and the leak is calls nobody answers and web leads nobody rings back, start a Lead Friendly trial and let the agent take real calls for a week.

Measure first: how fast does your store answer a new lead?

Sources

Try it before anyone quotes you

7 days or 30 AI voice minutes, whichever comes first; no credit card. No demo call — paste your website and your phone rings in the first two minutes.

Start free trialSee the dealer plan

Compare Lead Friendly with other tools

See the full comparison overview.