01
The website
A site that looks like the store you wish you had. Twenty-plus templates with real motion. Built for you, owned outright, one indexable page per vehicle.
For independent dealerships · 22 other industries below
From the photo on the lot to the funded deal. One platform.
A premium website. One-tap inventory photos. Scan a VIN and the car is live on your site, pushed to CarGurus, and on Cars.com and DealerCenter via feed. Every inquiry lands in one inbox and an AI works it — by text, by email, or on a call it answers itself, 24/7. Then desk the deal, submit to the lender, print the jacket, ask for the review.
Not a dealership? Lead Friendly runs 22 other front offices — see yours →
Your browser will ask for microphone access — that's how the AI hears you. Then just talk, like a normal call. 3 min max, no form, no phone number.
- 7-day free trial
- 30 AI voice minutes
- No credit card
- Your phone rings in the first two minutes
Northwest Auto Brokers — AI agent · Inbound · 2019 F-150 XLT · stk 4471· AUDIO 00:33
00:0000:33
- CallerHi — do you still have the gray 2019 F-150 XLT? The one at twenty-seven nine?
- Store · AIWe do — stock 4471, it's on the front row. With $3,000 down you're looking at roughly $489 to $540 a month depending on term and credit. Are you trading anything in?
- CallerA 2014 Silverado, about 140 on it.
- Store · AIBring it — we'll appraise it while you drive the F-150. Saturday at 10 work? I'll text you the address and the stock number.
- CallerPerfect.
Outcome
Appointment booked → CRM updated.
Sat 10:00 AM · Deal moved to "Appointment set" · SMS sent: "Sat 10am — 2019 F-150 XLT stk 4471 — 1120 S Lane St. Reply C to change." · recording + transcript saved
Illustrative call, the platform's own voice. Hear it as your store — paste your website above.
How a car moves through it
Dealership software that runs the whole store. Nine stages, one platform, in the order it actually happens.
Nine screens, in the order a car actually moves through the store.
02
The photo
Phone photo in. Listing photo out. One tap. White background, or a scene matched to the make and model. Batch-consistent. Runs Northwest Auto Brokers' listings today.
03
The VIN
Scan it. It's live before you're back at the desk. Decode, price, photos — published to your site and pushed to CarGurus; Cars.com and DealerCenter via feed. You see the last push and the count.
CarGurus · pushedCars.com · via feedDealerCenter · via feed
04
The lead
Every inquiry in one inbox. The AI already knows the car. Answer by text and hand you the warm ones, or take every call 24/7. Never invents a car you don't have.
05
The list you have
Two thousand old customers, sitting in the CRM. New stock, service due, positive equity. Drafted for you; you switch it on. Quiet hours and DNC enforced.
06
The desk
Desk it on the screen the lead came in on. Four-square, KBB values through Cox, F&I menu, fair-lending checks.
KBB · in setup
07
The lender
Submit from the desk. Any lender. Through Dealertrack — in certification with Cox — or email the credit app with KBB value and book-out sheet to lenders that aren't on it. Decisions come back to the deal.
Dealertrack · in certificationEmail packet · live
08
The jacket
Approved. Print it. Sign it. Fund it. Buyer's order, RISC with the TILA box, disclosures — e-signed, tracked sold → funded.
09
After the sale
The review. The Google profile. The books. Feedback text, review link, Google Business Profile managed, month-end reporting.
Google profile · we manage
One store, the whole loop
An independent store in Washington moved their website, inventory, phones, desk and lender packets onto Lead Friendly — a store with ten-year relationships with its old vendors. What changed wasn't one tool — it was not having six.
Your first 48 hours.
No wizard first. The phone rings first.
- 0:00Sign up. Name, email.
- 0:01Paste your website. The agent builds itself from your store.
- 0:02Your phone rings. It answers as your dealership.
- 0:05Your trial line is live. Missed calls get a text back; you get the summary.
- Day 1Scan a VIN, snap a photo. Watch it go white-background and publish.
- Day 2Connect your feed. Now it quotes your actual cars.
What happens when it doesn't know.
The first question every dealer asks.
- Stock
- Not in inventory → says so, offers what is. Never invents a car, a price, a payment.
- People
- Asks for Mike → transfers if he's on, else takes the message and texts him.
- Money
- Quotes ranges from your desk rules. Never commits a rate or a trade value.
- Law
- AI disclosure, quiet hours, DNC, consent — enforced before any call or text leaves.
- You
- Every conversation recorded, transcribed, in the contact's timeline.
Compliance
Enforced by the platform, not your checklist.
- Artificial-voice disclosure on every AI call
- TCPA quiet hours in the customer's timezone
- Internal DNC + STOP ledger
- 10DLC for texting
- Per-state recording consent
- Customer SSN encrypted at rest, never on your desk
Six questions dealers ask.
Answers and pricing last updated September 15, 2026.
I already have a website and a DMS. Do I have to replace them?
No. Start with the phone and the inbox; connect your existing feed so the agent quotes your real inventory. Move the website when your current contract ends.
Does the AI actually know my inventory?
Once your feed is connected, yes — stock number, price, mileage, availability, daily. Before that it knows your business from your website and says plainly it can't quote stock yet.
Which marketplaces does it push to?
Pushed to CarGurus; Cars.com and DealerCenter via feed, and a standard feed any other platform can pull. You see the last successful push and the count.
Can I submit to my lenders?
Through Dealertrack — in certification with Cox — or email the credit app with KBB valuation and book-out sheet as one packet, for lenders that aren't on it.
Is AI calling legal?
Yes, under the FCC's 2024 ruling, when consent, disclosure, quiet hours and DNC are enforced. Lead Friendly enforces them before a call is placed. Inbound calls to your number are always fine.
What does it cost?
Plans from $49/month with AI minutes included; the website build is quoted per store and owned outright. Seven-day trial, no card.
Not a dealership? Lead Friendly runs 22 other front offices.
Paste your website. Your phone rings in two minutes.
That's the whole trial start. No card, no wizard, no waiting for verification to hear it work.