Answers and pricing last updated October 16, 2026.
Do I have to replace my CRM or phone system?
No. Keep your number and forward calls — or just the missed ones — to your Lead Friendly line. Bring your contacts in from a spreadsheet. Move more over when you're ready.
Does the AI actually know my business?
It builds itself from your website — services, hours, location — and you edit what it says. It answers from what you've given it, and says plainly when it doesn't know.
What happens after hours?
It answers every call as your business, texts back the ones it can't finish, and books into your calendar. Outbound follow-up waits until quiet hours end in the customer's timezone.
Is AI calling legal?
Yes, under the FCC's 2024 ruling, when you have the right consent and the call follows disclosure, quiet-hours and do-not-call rules. Lead Friendly enforces quiet hours, your do-not-call list and opt-outs before a call is placed, has the AI disclose itself on every call, and keeps consent records; getting the consent is yours. Inbound calls to your number are always fine.
Can it transfer to a person?
Yes. Tell it who takes which calls and when. It transfers live when they're on; otherwise it takes the message and texts it to them.
What does it cost?
Starter $49/month (150 AI voice minutes, 250 texts, 1 seat), Pro $99/month (400 minutes, 750 texts, 5 seats), Agency $199/month (600 minutes, 1250 texts, unlimited seats). Extra minutes are $0.15 each ($0.12 on Agency), and phone numbers are $3/month each. The CRM is included on every plan. Free trial: 7 days or 30 AI voice minutes, whichever comes first; no credit card.
Can it call my old leads?
Yes, for contacts whose consent covers it: an AI-voice marketing call needs their prior express written consent. A campaign calls and texts the contacts you pick, and every call runs the same checks as any other: calling hours in the contact's time zone, your do-not-call list, STOP opt-outs and attempt caps. Consent and National Do Not Call Registry checks stay with you. The TCPA rules for old leads, and what a 3,000-contact campaign costs.
Does it speak Spanish?
Yes. Agents are offered in 17 languages, English and Spanish among them: English, Spanish, French, German, Portuguese, Hindi, Punjabi, Japanese, Korean, Mandarin Chinese, Arabic, Italian, Dutch, Polish, Russian, Swedish and Turkish. Each agent is set to one language, a bilingual pair such as English and Spanish, or multilingual, answering in the caller's language.
